Sometimes data confirms what you thought was occurring, other times it can offer surprises. Propel, a software firm, looked at data about pitching and found media relations pros are pitching more during the pandemic than they did in previous months. Fortunately, content creators are opening more pitches too. Propel also found pitching days have shifted.
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Cruise Lines, Care Facilities Fail After COVID-19 Media Attention Arrives
May 5th, 2020 by Katie PaineOur crisis communications columnist Katie Paine assesses the responses to the coronavirus-related media attention from elderly care facilities and the cruise line industry. She finds the messages of both groups missed the boat.
The Future of Travel: Mapping Predictive Trends in the Tourism Industry
May 5th, 2020 by Cody LeBlancThe associate director of APCO Worldwide’s Paris office uses the example of the travel industry to show how PR pros can use technology to create a model about what business may look like after the pandemic.
Researched Carefully and Done Sensitively, Media Pitches, Product Launches Can Work During Virus
May 5th, 2020 by PRNEWSA bevy of questions asked during a recent PRNEWS webinar about media relations form the basis for this roundtable where PR pros discuss pitching and product launches during the pandemic. In short, you can pitch and launch products during the pandemic. It requires careful research and a sensitive approach, however.
New H+K Analytics Head Sees Coronavirus Increasing the Need for Data Verification
April 7th, 2020 by Seth ArensteinWhat happens to measurement and analytics when coronavirus subsides? H+K’s new analytics chief thinks data verification will have increased importance since so much false information is floating around at the moment. He’s also urging his team to laugh and connect with each other on a personal level as they work from home.
The Heart of PR: 80% Say Staff Safety Trumps New Revenue, 48% Strategizing for Post-Virus Era
April 7th, 2020 by Seth ArensteinWe surveyed more than 200 senior PR professionals to find out how they are coping with coronavirus, what changes they are making (or not) in their communications internally and externally. Some of their answers surprised us.
Pandemic Forces PR to Confront Edit Calendars: ‘Is My Message a Priority or Appropriate Now?’
April 7th, 2020 by Seth ArensteinNext in our series of interviews with senior communicators we speak with Julie O’Donnell, who last month was named EVP/global head of digital at health communications and PR firm Evoke. We asked her what she sees communicators doing well or badly in this moment with their digital communications.
Internal Communications Watching Closely as Employee Needs Change During Pandemic
April 7th, 2020 by Seth ArensteinSince it was nearing tax time, we wanted to interview a communicator in the tax industry. Then the pandemic arrived, and April 15 became just another day. Jesse Hamlin, who runs communications for Avalara, tells us that it’s almost always tax time somewhere in the world. She discusses how her team is monitoring its employees’ needs during this difficult moment.
During Pandemic, Aflac Conditions Public to Seek Real-Time Updates at Single Site
April 7th, 2020 by Catherine Hernandez-BladesAs part of our series of interviews with senior communicators, we asked Aflac SVP, chief ESG and CCO Catherine Hernandez-Blades to tell us what she and her team have learned during the early stages of the virus.
The 7 Must-Haves for Your Executive Crisis Communication Procedures
April 7th, 2020 by Liz LibermanWhen a crisis such as coronavirus hits, the volume of news can be overwhelming. Here are seven tips and tactics to manage and monitor the information flow during this difficult moment and future crises.