Pandemic Forces PR to Confront Edit Calendars: ‘Is My Message a Priority or Appropriate Now?’

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[Editor’s Note: Next in our series of interviews with senior communicators we speak with Julie O’Donnell, who last month was named EVP/global head of digital at health communications and PR firm Evoke KYNE. She joined Evoke in 2017 and is based in Dublin, Ireland. Prior to that she was a senior director at Lundbeck, the multinational pharmaceutical company. We asked her about companies rapidly adding digital activities during this moment, among other things.]

PRNEWS: What a time to be named global head of digital for a health communications firm. What have you learned about digital communications during the pandemic so far?

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