A new model shows more than 400,000 Americans will die from COVID-19 by the start of 2021. That’s if Americans continue what they’re doing now regarding distancing, mask-wearing and hand-washing. Drs. Anthony Fauci and Sanjay Gupta believe Americans are growing weary of the mitigation message. That weariness is costing lives, they say.
Latest Posts
Coronavirus Communication and Sanjay Gupta’s Sobering Labor Day
September 4th, 2020 by Seth ArensteinHow to Say ‘No Comment’ Without Actually Saying It
September 4th, 2020 by Arthur SolomonPR pros who’ve made the jump from journalism may remember how upsetting it was when a PR pro or corporate executive answered a question with, “No comment.” Veteran PR pro and, yes, former reporter Arthur Solomon offers a bevy of responses communicators and executives can use when they don’t want to comment, but also wish to avoid uttering those damnable words, “No comment.”
FB Political Ad Ban: A Good Look or Too Little, Too Late?
September 3rd, 2020 by Nicole SchumanFacebook announced that it will halt all publishing of new political advertisements in the week leading up to the November presidential election. This comes on the heels of concerns of how Facebook could be used to impact an election. Facebook CEO Mark Zuckerberg also issued a warning regarding potential unrest over election results and processes.
PRNEWS GRADES: Labor Day Edition
September 3rd, 2020 by Nicole SchumanThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Labor Day and end-of-summer messaging.
[VIDEO] PRNEWS Talks to Anne Green, of G&S Business Communications, About Women’s Equality in PR
September 3rd, 2020 by Nicole SchumanPRNEWS Live welcomed Anne Green, principal/managing director, G&S Business Communications to speaking with us about women’s equality and related diversity issues.
Apple and Google Provide Contact-Tracing Program as a CSR Example
September 2nd, 2020 by Nicole SchumanTechnology can make a real difference when it comes to corporate social responsibility. This week Apple announced the launch of its COVID-19 Exposure Notification Express with its iOS 13.7 system update. Google’s Android will follow later this month, as the two tech giants teamed up in May to support contact-tracing efforts.
Your Office is Now Virtual; It’s Time to Adjust Your Budget
September 2nd, 2020 by Melissa MathewsWith so many companies deciding to stay with virtual work arrangements, what you used to budget for office costs/overhead now is available for other uses. How should communicators spend this new-found money? Our author, a veteran of remote work, has several ideas.
Kenosha News Editor’s Departure Shows Need for Conflict Resolution
September 1st, 2020 by Seth ArensteinAre there more toxic workplace cultures today or are we just hearing about them more? A PR pro-turned clinical psychologist has a theory. In any case, since communicators are charged with protecting the brand externally and being the voice for employees internally, they would be well served to make certain that corporate culture and conflict resolution are sound. The last place a PR pro wants company problems resolved is in the public square.
Resume Deal-Breakers That Can Cost You a Job
September 1st, 2020 by Nicole SchumanWhether you are a veteran PR professional, or relatively new to the industry, your resume can tell a story of not only your experience, but who you are as an employee and teammate. The key is to scrutinize the words used, as well as provide the reader with an easy, organized experience. Recruiters and hiring managers can tell if you create a resume with a half-hearted effort.
In Buyer’s Market, Second Wave and Stimulus Uncertainty are Concerns
September 1st, 2020 by Rick GouldWe asked our financial and M&A expert Rick Gould about what PR firm owners should be considering finance-wise during the pandemic. Gould argues that previous financial goals should apply during the pandemic.