Latest Posts

We asked Tristen Norman, head of creative insights, Americas at Getty Images, to discuss how consumer insights inform brands’ visual focus. In addition, we discussed the role that visual communication has on challenging stereotypes and the importance of visual representation in stories.

Influencers can help and hurt. Since the PR pro’s job includes protecting brand reputation, they should know how morals clauses work.

Last-minute prep sessions won’t afford leaders solid communication skills. Instead, consider a proper training regime for leadership that include mock interviews, pivoting exercises and tips for change-management communication.

Our Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication’s value.

The end of the calendar is a good time for making predictions and wishes. As we do each year, we asked PR pros for predictions. In addition, we asked them what their PR-related wishes for 2023 are. Here’s what they said.

We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.

A light-hearted look at how age sometimes influences writing choices. And tips for how careful PR writers can adapt and even thrive under those conditions.

Strong quotes can enhance a press release. On the other hand, too much hype in a quote will turn off reporters and other readers. Here are tips and tactics that will help PR pros craft useful quotes.

PR pros know using unethical shortcuts to gain earned media isn’t useful long-term. Instead, add Brain Engine Optimization (BEO) and backlinks to your SEO toolkit makes for a much better approach.

Communicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.