Winner: AICPA – Start Here, Go Places Web site If you’re looking to get students excited about accounting, why not take a page from the video gaming world? The American Institute of Certified Public Accountants (AICPA)… Continued
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2010 NonProfit PR Awards: Email Newsletters
November 3rd, 2010 by PRNEWSWinner: AICPA – Team Network News Designed to give its more than 650 employees the latest updates on professional trends, internal news and work-life issues, the American Institute of Certified Public Accountants’ monthly e-newsletter—Team Network News… Continued
Non-Corporate Public Affairs Pros Use Social Media More than Corporate Counterparts
November 1st, 2010 by PRNEWSThe majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.
2010 Platinum PR Awards: Internal Publication
October 5th, 2010 by PRNEWSWinner: ITT Defense & Information Solutions – SystemsNews: Internal Communications for the Home Front and the Battlefield The bimonthly SystemsNews was developed to be an easy-to-read touchstone for ITT employees across the globe, giving employees information… Continued
2010 Platinum PR Awards: Satellite Media Tours
October 5th, 2010 by PRNEWSWinner: The Goodyear Tire & Rubber Company/Coyne Public Relations – Goodyear ‘Get There’ Awards Goodyear had long provided the aerial footage of the Olympics for North American viewers. For the 2010 Vancouver games, Goodyear looked to… Continued
2010 Platinum PR Awards: Employee Relations
October 5th, 2010 by PRNEWSWinner: ITT Corp. – ITT’s Employee-Based Approach to Lean Six Sigma Three years after launching its Lean Six Sigma program, ITT’s Texas Turbine Operations facility found that the performance improvements were not as dramatic as anticipated.… Continued
2010 Platinum PR Awards: Research and Measurement
October 5th, 2010 by PRNEWSWinner: Association of American Railroads/Ogilvy Public Relations Worldwide – Freight Rail Works Dirty. Inefficient. Old. These were some of the words congressional influencers were using to describe freight rail before Ogilvy PR and AAR launched an… Continued
2010 Platinum PR Awards: Editorial/Op-Ed
October 5th, 2010 by PRNEWSWinner: Kaiser Permanente Northern California – Talking Health Care and the Bottom Line With Business Decision Makers In response to dire unemployment levels in California, which had a negative impact on Kaiser Permanente’s health care membership,… Continued
2010 Platinum PR Awards: Rebranding/Repositioning
October 5th, 2010 by PRNEWSWinner: Kimberly Clark/Marina Maher Communications Inc. – Poise and Whoopi Goldberg Destigmatize Taboo Health Condition Marina Maher was charged to engage the public in a highly private issue—to improve general awareness of Poise, a product specifically… Continued
2010 Platinum PR Awards: Crisis Management
October 5th, 2010 by PRNEWSWinner: Royal Caribbean/Weber Shandwick – Royal Caribbean’s Return to Haiti Royal Caribbean had long, close ties to Haiti as one of the country’s largest investors. However, a crucial decision to return ships to port in Labadee… Continued