Repairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.
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Reputation Repair: The Potential and Limits of Boeing’s Next CEO
June 4th, 2024 by Richard HoltGaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.

PRNEWS Announces 2024 Top Women in PR
June 4th, 2024 by PRNEWSMeet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.

PR Roundup: Skimm Rebuttal, Pro Athletes Rally for Mental Health, Trust in News
May 31st, 2024 by Nicole SchumanThis week’s PR Roundup features an example of timely teamwork making earned media happen, a new, robust campaign of professional athletes speaking about mental health, and who holds the most trusted name in news?

[VIDEO] PRNEWS Live Discusses Creating Impactful AAPI Campaigns With NAPAWF
May 30th, 2024 by Nicole SchumanNAPAWF talked about communications strategies and impactful campaigns they’ve run to reach their AAPI audience and beyond.

Media Relations 101: Talking to Journalists at Events
May 29th, 2024 by Henry CookeOne of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.

Social Search: How Users are Turning to Social Media for Information and Discovery
May 24th, 2024 by Leslie LicanoIf social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?

Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney
May 24th, 2024 by Nicole SchumanLowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.

PR Roundup: OpenAI Angers Scarlett Johansson, Best Times to Post on Social, Healthcare and Influencers
May 23rd, 2024 by Nicole SchumanThis week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.

PRNEWS Announces 2024 Education A-List Honorees
May 23rd, 2024 by PRNEWSPRNEWS has announced its 2024 Education A-List, the PR industry’s comprehensive roster of the best higher learning institutions.