In an interview, Beth Ardoin, Chief Communications Officer at First Horizon, shares insights into her career journey and offers advice for the next generation of women communications leaders.
Latest Posts


How OkCupid’s Marketing and Communications Team Uses Generative AI
March 21st, 2024 by PRNEWSAhead of PRNEWS’ Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand’s use of genAI, what his session will entail and advice for PR pros experimenting with the technology.

PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways
March 21st, 2024 by PRNEWSThis week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press.

E-commerce and PR: A Symbiotic Relationship
March 19th, 2024 by Leslie LicanoThe dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

Six Things You Need to Thrive as a Woman Founder
March 18th, 2024 by Angela NibbsThe journey to founding Maven PR has been enriched by collaborations with C-suite executives, pioneering women founders and industry trailblazers. The vigor and determination driving these ladies to thrive and leave their mark, regardless of the hurdles in their path, have taught our author several invaluable lessons. Following are six insights for women founders.

Four Enchanting Ways To Get Lucky When Pitching Media
March 15th, 2024 by Sherri KirkPR professionals feel particularly “charmed” when they land a big placement. And on St. Patrick’s Day—and every day—it’s important to create their own luck when reaching out to reporters. Our author suggests following these four tips when pitching media.

PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR
March 14th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.

Media Placement in 2024 Requires a Diligent and Patient Strategy
March 13th, 2024 by Seth LindenCompanies globally are experiencing a noisy, complicated and constantly changing media environment, in which seemingly everyone is a content creator. In light of this, it’s been taking more effort this year to get noticed. Here’s what PR professionals can do to get ahead.

The Feminist Trailblazer: How Muriel Fox Used Public Relations to Change the World
March 13th, 2024 by Jared MeadeMuriel Fox was a feminist activist and PR executive who helped give voice to a generation during the women’s rights movement in the ’60s, alongside the civil rights and anti-war movements.

PRNEWS Asks: What is the Greatest Thanks You’ve Received in PR?
March 12th, 2024 by Nicole SchumanPRNEWS posed a question for the communications community: “What’s the best thanks you ever received?” From referrals to pastries, the results did not disappoint.