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2010 NonProfit PR Awards: Fundraising Campaign

November 3rd, 2010 by

Winner: United Nations Foundation – Send a Net, Save a Life, See a Game The United Nations Foundation’s Nothing But Nets campaign has provided insecticide-treated bed nets to fight malaria in Africa since 2007. In 2009,… Continued

2010 NonProfit PR Awards: Social Media Campaign

November 3rd, 2010 by

Winner: Greater Philadelphia Tourism Marketing Corp. – With Love Philadelphia XOXO In mid-2009, the Greater Philadelphia Tourism Marketing Corporation sought to elevate Philly’s status as a premier tourist destination, focusing on expanding and branding GPTMC’s 11… Continued

2010 NonProfit PR Awards: Event PR

November 3rd, 2010 by

Winner: Kent State University – Commemorating the 40th Anniversary of May 4, 1970, Shootings at Kent State University Kent State staff were charged to orchestrate the commemoration of the 40th anniversary of the campus shootings that… Continued

Non-Corporate Public Affairs Pros Use Social Media More than Corporate Counterparts

November 1st, 2010 by

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.

2010 Platinum PR Awards: Green PR

October 5th, 2010 by

Winner: Sprint with Stanton Communications Inc. and Samsung Telecommunications America with MWW Group Sprint and Samsung Make It Easy to Be Green While Spring Nextel and Samsung had long desired to launch a green mobile product,… Continued

2010 Platinum PR Awards: WOW Award

October 5th, 2010 by

Winner: Southwest Airlines Company – The Southwest Porch at Bryant Park   Southwest Airlines’ New York City debut with service out of LaGuardia called for something fresh and exciting. Going beyond traditional advertising and media… Continued

2010 Platinum PR Awards: Public Affairs

October 5th, 2010 by

Winner: DePaul University – DePaul University’s Campaign to Restore Funding for the State of Illinois’ Monetary Award Program Facing a financial deficit, the Illinois General Assembly planned to cut funding to the state’s Monetary Award Program… Continued

2010 Platinum PR Awards: External Publication

October 5th, 2010 by

Winner: General Electric Co. – Resetting Responsibilities GE sought to increase visibility of its citizenship efforts internally and externally with its fifth annual Citizenship report, which integrated more Web interactivity than ever before. Called Resetting Responsibilities,… Continued

2010 Platinum PR Awards: Firm of the Year (Large)

October 5th, 2010 by

Winner: Ketchum Bolstered by one of the biggest PR agency mergers in history, Ketchum achieved unprecedented, double-digit top-line growth in 2009, as well as record revenue growth in terms of percentage and actual dollars.   Ketchum’s… Continued

2010 Platinum PR Awards: Branding

October 5th, 2010 by

  Winner: Hormel Foods/Burson-Marsteller Hormel Foods Corporate Reputation Program Hormel Foods and PR agency Burson-Marsteller have worked successfuly to change Hormel’s external reputation as the company that makes Spam and canned chili. Burson-Marsteller and Hormel’s 2009… Continued