Latest Posts

This week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.

Despite the similarities, there’s an ultimate differentiator between PR and motherhood: the lifelong bond between mothers and their children. In PR, we can lose a client or change jobs, but as mothers, we are our children’s foundation for life.

There are many lessons that brand sponsors of this year’s Summer Olympics should have learned from the previous Games. And just because it’s a celebrated global event, brands should not let their guard down in regards to reputation and bad press.

In some ways, the breaches at Roku are unremarkable. These types of incidents happen so frequently, we’ve become immune to their scale. But that doesn’t mean companies can be complacent in their communication with customers, employees, partners, media and regulators.

AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency.

Women are working harder than ever before, and their stress levels show it. Companies must do better in supporting today’s working women, and not just during May—Mental Health Awareness Month.

In this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.

When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.

Whether it’s in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.

LSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.