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While it’s tempting to call 2019 the year of trust, we’ll have to wait and see. Still, those who make sure that trust and transparency is at the core of their brand identity will likely see many happy returns. To that end, Google started the year off by announcing two features—one that just launched and one that’s rolling out in July—intended to help repair trust and improve the experience for end users. As it turns out, they’re both tremendously valuable tools for communicators, too.

Here are some of the tools that communicators will be speaking about at our Crisis Management Summit, Feb. 27-28 at the Eden Roc on Miami Beach

A woman of many talents, ESPN’s Hannah Storm discusses visual storytelling and her work as a film director/producer and the founder of a charitable foundation in this brief video.

Without a clear understanding of why you measure, you may need to break with the past and start anew. That’s what we call “clean slate public relations.”

Not long ago, communicators outside the tech industry tended to ignore CES, the country’s largest trade event. The new reality, where every device is connected, blurs the distinction between consumer and business technologies. This new reality and has made CES an important event for all communicators.

What does it take to be a Top Woman in PR? PR News sat down with 2019 honoree Kristina Adamski, vice president of corporate communications at Nissan, to learn about her approach to media relations and hear her top pointers for aspiring female leaders in the field.

Here are a dozen words or phrases to avoid, words and phrases that tend to turn off recipients of a press release—ultimately relegating your pitch to the unenviable circular file.

In the last few weeks, AOC has seen a high school video go viral (and combated the backlash), been interviewed on “60 Minutes” and has collected myriad headlines in top-tier publications. In other words, she’s a PR professional’s dream, racking up consistent wins in the mainstream media and on social. So how has AOC come to dominate the digital space? Here are 3 ways the politician is leveraging communications best practices to grow her digital footprint and own the news cycle.

A legend in the auto industry, Carlos Ghosn has called a Tokyo jail cell home since before Thanksgiving. The former Nissan and Mitsubishi Motors chairman allegedly failed to report millions of dollars in income. He might get the chance to speak in public next week. What should he, or other CEOs in hot water, say in such a situation?

The interactive Netflix film “Bandersnatch,” which required so much production effort that it effectively delayed Black Mirror’s fifth season release, is an unmistakable flex by Netflix. The platform hopes to lead the way on whatever the evolution of streaming content winds up looking like. And while some reviews have been mixed, it’s fair to say the future of interactive programming might look a lot like “Bandersnatch.”