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Breaking through the noise arguably is the Holy Grail of PR. Here are five campaigns that silenced the competition, grabbed attention and created plenty of social buzz in 2018.

Americans sometimes look admiringly at their more civil British cousins. More civilized isn’t quite how we’d describe the penalties Britain’s Competition and Markets Authority brandished in the direction of celebrity influencers the other day. The U.S. and its Federal Trade Commission seem far more civilized in their treatment of influencers.

If you’re a Page manager for your brand, and you’ve got a new tab to the right of “Insights” on your dashboard, you’re in trouble. Facebook’s new “Page Quality” tab will appear “when we remove certain content that goes against our Community Standards and when we reduce the distribution of posts that have been rated false by a third-party fact-checker,” the social giant said in a news release. Additionally, the network updated its recidivism policy to combat the practice of users creating duplicate pages to continue to promote banned content.

There always will be a competitor who can woo your best talent with money. Yet businesses that use only monetary incentives to keep top talent can win that battle for a time, but, eventually, they will lose the war. 5WPR founder Ronn Torossian argues employees who share your company’s vision and values are far less likely to depart. Fortunately, communications is key.

Starting on Jan. 18, YouTuber Harry Brewis, known as Hbomberguy to his fans, streamed a Twitch marathon while he played Nintendo 64’s Donkey Kong. The live gaming event raised $340,000 for a nonprofit. Here are three elements that contributed to its success—and that communicators can consider leveraging, should they choose to experiment with Twitch to reach a young audience.

2018 was a difficult year for CEOs and brands, yet the 2019 Edelman Trust Barometer found “my employer” is the most trusted entity. In addition, the 33,000 responders in 27 countries expect CEOs, not government leaders, to help right society’s ills.

You can now find and reach almost anyone through social media, making it a quick and easy way to pitch. But should you? Likely, you’ll succeed only if you’re working on an important story that’s on a journalist’s beat. Here are some tips for getting it right.

The keys to improving your client communications, writes Ryan George, assistant VP of marketing and communications at the wealth management firm 1st Global, are relevance, empathy, specificity and timeliness, or REST. These tips will awaken the messages you send to your target audience.

Maintaining valid influencer relationships for your brand will only continue to be a crucial media relations strategy in 2019. But in this time of bots and paid followers on social, what’s the best way to make sure those relationships are on the level? How do you know you’re working with an influencer whose digital persona, and engaged followers, are legit?

We asked some influencer marketing experts to find out.

Apple has built its reputation for preserving users’ privacy is by putting CEO Tim Cook at the forefront. Cook’s thought leadership has been apparent in myriad op eds and interviews, having recently penned an article for TIME on how users can act to take their privacy back from bad actors. There’s no question a well-written missive from the C-Suite can make or break company reputation and goodwill with stakeholders. Here are three ways to get it right.