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Who among us hasn’t had the calendar alarm go off and been filled with existential dread? Meetings, while necessary, can often drain employees, waste time and leave participants feeling bored. It’s time to shake up the model and make your meetings more productive—even exciting. Here are five ideas to help.

The art and science of media monitoring has been around in one shape or another for more than a century. While it may have been a nice competitive advantage when practitioners were cutting and pasting newspaper clippings, today it’s a requirement. Here are three essential considerations.

Twitter’s marketing department got in on the fun this year, too, launching a hashtag—#BrandBowl53—and announcing the commercials that garnered the most engagement on its platform early Monday. The results of this case study demonstrate many different paths to success on the platform. Here are the grand prize winners of #BrandBowl53, and what those campaigns can teach communicators.

The game in Atlanta was supposed to be about football. That product, though, was a bit dull. Instead the real action occurred before the game started, between plays and after final gun sounded. The image game was all about PR, words (even when they were censored) and commercials.

There are new best practices, new ideas and innovative ways to spread messages, with the landscape shifting and evolving every day. Things move so quickly that reading blogs is an essential way to keep up on the dynamic industry of public relations and communications—even the most seasoned professionals will undoubtedly learn something new.

It’s that time of year again when your belly yearns for wings, nachos and beer—Super Bowl LIII is almost upon us. Millions will tune in to watch the Patriots and the Rams square off on Sunday, but many more will also be watching for the Super Bowl ads, the priciest block of advertising time in broadcast history that are sure to inspire brand wins and losses of their own. Between the ads, the politics that the sport has found itself engulfed in over the past year, and the huge amounts of money being spent, let’s look at some of the biggest PR touchdowns and fumbles ahead of Super Bowl LIII.

Knowing how other brands approach the social media management role can be helpful in deciding what should or should not be part of your social media manager’s responsibilities, whether you’re hiring for a new social guru or evolving the role as it currently exists in your company. PR News checked in with three social media leaders at three very different organizations about their daily goals, tasks and schedule.

A beach-ready bike safety campaign. A long-term commitment to Puerto Rico’s hurricane relief. A virtual reality experience to curb binge drinking. These are just a few of the campaigns championed by the finalists at PR News’ CSR awards, an elite group of brands that have spearheaded highly successful CSR campaigns and initiatives over the last year. PR News’ 2019 CSR winners will be celebrated at a luncheon ceremony on March 15 at the National Press Club in Washington, D.C.

A map of arts organizations of color. An empowerment initiative for female rabbis. A social-led effort to curb teen bullying.mThese are just a few of the campaigns championed by the finalists at PR News’ nonprofit awards, an elite group of brands that have spearheaded highly successful nonprofit campaigns and initiatives over the last year. PR News’ 2019 Nonprofit winners will be celebrated at a luncheon ceremony on March 15 at the National Press Club in Washington, D.C.

Media training normally centers on hitting all the talking points and avoiding topic land mines. What’s missing is an understanding of what goes on after that, when the story lands in the newsroom. This knowledge can help once an interview is over and the expectation for coverage begins. Here are a few tips to improve the experience.