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Ahead of its Q4 earnings call (after markets close on Wednesday, January 30), Facebook seems to be making more news than ever. Communicators will do well to keep abreast of these announcements, as they signal a greater push toward repairing user trust on the platform.

Influencers can be a boon to brands and organizations. They help attract a youthful demographic and provide third-party credibility and authenticity to a company’s narrative. With all these positives, companies can overlook proper vetting of influencers. 5WPR chief Ronn Torossian provides tips on what to look for in an influencer relationship.

Injecting Reddit into a communications plan may seem like a death wish. Why would any company jump onto a platform notorious for embodying the worst of social media? And yet, it may well be time to wake up and take notice. According to Alexa, users spend more minutes per day on Reddit than any of the other top fifty sites.

It’s a constant question facing communicators and the brands and organizations that employ them: When do you react to a situation and when is it best to say nothing or almost nothing? Apple is remaining relatively silent about its FaceTime bug, though it quickly acknowledged the situation and disabled Group FaceTime. Was this the right way to go?

Last week Buzzfeed announced that it would lay off 15 percent of its staff—including 43 journalists in its news division, and the announcement hit newswires as a troubling bellwether for digital publishing. The company, which first rose to fame for its viral listicles before later earning legitimacy as a journalistic enterprise, was initially quiet about one detail that was blasted by negative news headlines, tweets, and a protest letter by 400 current and past employees: it would not pay out earned PTO as a part of its severance packages.

Could you ever imagine likening a cross-department crisis management unit to a basketball team? Here’s how KFC’s Tori Carter sees it: a coach at the top, to draft players and call the shots; everyone on the bench ready to go in; and the players on the court, determined by their specialty and the game situation.

They make others look good and know never to apologize when they get a promotion or land a big account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science. These are the 2019 PR News Top Women in PR. Our salute to them on January 25 during a gala luncheon in NYC yielded a lot of great advice. Here are some samples.

Each year, PR News recognizes outstanding female communications leaders at its Top Women in PR luncheon. The 2019 event, at the Grand Hyatt in New York City on Jan. 25, saw nearly 300 top female communicators celebrate the 2018 accomplishments of their colleagues and friends.

The bar is raised when a company prides itself on its open culture and encourages employee feedback. Google is discovering that corporate culture is a living creature that needs care and feeding. Some of the activities the company is alleged to have done seem to run counter to the image Google seeks to create.

There are myriad ways brands can deliver key messages to target audiences. Yet some brands insist on taking a cookie-cutter approach to content creation. Just as the press release is evolving slowly with the addition of immersive material, branded content producers will need to take risks to earn audience engagement.