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Duolingo Social Media Secrets: Let Your Comments Section Be Your Marketing Brief
July 14th, 2025 by Nicole SchumanMonica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.

PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary
July 10th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.

Top PR Substacks: A Starter Kit
July 9th, 2025 by Nicole SchumanWe asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here.

Internal AI Adoption: Secrets to Upskill PR Teams for AI
July 7th, 2025 by Nicole SchumanThis clip explores structured sprints, resource development and the crucial role of surveys in driving successful AI adoption, internally.

From Box Scores to Brand Love: How to Turn Sports Data Into Storytelling
July 2nd, 2025 by Anthony StormOn social media, statistics might inform, but storytelling creates connection. Smart communicators don’t stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here’s how to approach it.

Dum-Dums Doubles Down on Use of Artificial Dyes
July 1st, 2025 by Hinda MitchellSpangler Candy Company, parent company and maker of beloved lollipops Dum-Dums, in May doubled down on its use of artificial dyes in the colorful, flavorful confections. But when companies take a stand on food (or other) issues, especially in the context of the current administration’s fast-moving policymaking, being prepared and planning for how to respond to key stakeholders is essential.

Full Court Press: Public Relations Takeaways from Netflix’s ‘Running Point’
June 27th, 2025 by Courtney Moed and Bailey IrelanHere are five (spoiler-free!) key communication lessons from “Running Point,” and the real-life Buss family, that PR pros can apply in their day-to-day work.

PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs
June 26th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.

A PR Power Play: Zohran Mamdani’s Mayoral Messaging Masterclass
June 25th, 2025 by Selina Rashid KhanZohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means to connect and win in the digital age. Grounded in multilingual storytelling, community-first outreach, intersectional identity and multichannel presence, his campaign… Continued