Latest Posts

Bospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense’s story’s news value—and the embargoed media outreach—was strong enough to carry the moment.

The Barcelona Principles 4.0 mark a turning point—not just in how PR practitioners measure communications, but in how we define its value.

With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.

While there may be little that can be done about federal funding cuts themselves, communication with key audiences, rooted in resiliency, advocacy and transparency is critical to avoid confusion and reputational damage.

This week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.

Anna Rose Pardue, Director of Communications at Morning Consult, breaks down three key reasons to include data in your PR storytelling strategy.

You may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.

Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.

This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.

In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?