The press release is far from dead. Yet some elements of writing an effective release have changed.
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.
As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.