Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.
How To

6 Recommendations That Will Make Your PR Writing Great in 2016
January 11th, 2016 by BY JEFF OPPERMAN, DIRECTOR OF EXECUTIVE COMMUNICATIONS, PACE UNIVERSITYWhat Tolstoy knew, and many others don’t, is that writing is hard.

Onsite SEO Checklist: Have You Done Everything Listed Here?
December 10th, 2015 by Ian James WrightThere are a lot of little things that can add up to a big difference.

Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen
November 24th, 2015 by Seth ArensteinVideo expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.

How to Create Content That’s Data Informed, Not Data Driven
October 5th, 2015 by Mark RenfreeWhen it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.
How to Write Effective Press Releases That Reporters Will Actually Read
August 24th, 2015 by PRNEWSThe press release is far from dead. Yet some elements of writing an effective release have changed.
5 Steps to Building a Winning Content Strategy
August 17th, 2015 by PRNEWSShawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
How to Get Your Media Pitches Read
August 17th, 2015 by PRNEWSEmail is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.
How To Get PR Boots on The Ground
November 18th, 2013 by Dorian CundickOur friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
How To Shed Light on Complex Stories
November 11th, 2013 by Lori RubinsonOn a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.