What Tolstoy knew, and many others don’t, is that writing is hard.
Onsite SEO Checklist: Have You Done Everything Listed Here?December 10th, 2015 by Ian James Wright
There are a lot of little things that can add up to a big difference.
Tips to Create Quality Video on a Shoestring and Make Sure It’s SeenNovember 24th, 2015 by Seth Arenstein
Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.
How to Create Content That’s Data Informed, Not Data DrivenOctober 5th, 2015 by Mark Renfree
When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.
How to Write Effective Press Releases That Reporters Will Actually ReadAugust 24th, 2015 by PRNEWS
The press release is far from dead. Yet some elements of writing an effective release have changed.
5 Steps to Building a Winning Content StrategyAugust 17th, 2015 by PRNEWS
Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
How to Get Your Media Pitches ReadAugust 17th, 2015 by PRNEWS
Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.
How To Get PR Boots on The GroundNovember 18th, 2013 by Dorian Cundick
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
How To Shed Light on Complex StoriesNovember 11th, 2013 by Lori Rubinson
On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
4 Visual Storytelling Tips for the Text-less AgeJuly 1st, 2013 by Caysey Welton
It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.