As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.
During my 31-year career at eight technology companies I have tried to be a strategist, tactician, advisor and mentor. To be a service across an organization requires not only an understanding of the business but… Continued
With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.
The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.
A PR agency president offers 10 tips towards better agency/client relations.
No trick grammar quiz, the pronoun test is a simple diagnostic tool to help assess the health of an organization.