How To

PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.

Earth Day may include composting and dumpster diving, but it’s also become a day to introduce strategic CSR messages.

Keeping your PR employment options open? Here are key tips from PR employment experts on what to include—and what not to include—in your résumé.

Relationship building and shining the spotlight on others are the keys to becoming a go-to advisor for your senior leaders.

The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.

If you want your ideas to resonate with your boss, first ask yourself: What’s in it for her or him?

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.