2014 Rising PR Stars: April Claassen

April Claassen, Associate Director, Health Care and Health Policy, APCO Worldwide

With April’s educational background in biochemistry, she has proved herself well versed in scientific topics critical to her work on APCO’s health policy team. Along with her scientific knowledge, April has promptly developed the strong strategic, creative and communications skills to become a standout PR professional. She is viewed as a go-to source for expertise and counsel on complex health policy topics and frequently works with several of APCO’s key Fortune 500 biopharmaceutical clients.

Through her work in corporate branding and reputation for biopharmaceutical industry clients, April has singled herself out as an expert resource on corporate branding development and execution best practices. She even had a hand in developing and standardizing APCO’s proprietary process for corporate brand development.