Stories by Tai Nichols

Speaker at Talk in Business Conference.

Strategies to Land Speaking Engagements

June 8th, 2023 by

Securing speaking engagements presents an avenue to display your, your executive’s or your clients’ expertise and thought leadership. Attaining these opportunities demands an approach that involves strategic planning, thorough research and compelling pitching. 

An African-American man dressed in a sharp blue suit with a white shirt and a vibrant red tie, holding an iPhone in his hand. The image focuses on the upper body, showcasing professional attire and the modern device.

Maximizing Executive Social Media Engagement to Amplify Company Messages

May 10th, 2023 by

Executives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.

Four coworkers sitting around a table, each using their own laptop while working on a project together. They are focused on their screens, typing and scrolling through documents. The table is cluttered with notebooks, pens, and glasses of water.

The Keys to a Viral PR Campaign Include Timing, Platforms and Audiences

May 4th, 2023 by

By tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement. 

The corner of an open laptop displays a Gmail inbox on its screen. The inbox shows a list of folders on the left of the screen, with "inbox" selected

Tips for Following Up on Your Pitch

April 19th, 2023 by

PR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.

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How Brands Can Benefit from Embracing TikTok

April 17th, 2023 by

As brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.

User-generated content concept.(UGC) Online marketing concept. Customer create content on social media.

Maximizing the Potential of User-Generated Content

April 6th, 2023 by

By following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.

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Sophia Marshall of Comcast Shares Internal Communications Strategies During Crisis

March 22nd, 2023 by

In this brief Q&A, we caught up with Sophia Marshall, SVP of Communications, Comcast to discuss internal and external communications during a crisis.

This colorful flat illustration depicts digital accessibility, a design of technology products or environments helping people with various disabilities use of the service, product or function

How Your Brand’s Digital Accessibility Can Impact its Reputation

March 14th, 2023 by

In this brief Q&A, we caught up with Matisse Hamel-Nelis, VP of Communications, AbleDocs to discuss how a brand’s digital accessibility can impact its reputation.

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How the Ad Council Vets Influencers and Measures their Impact on Campaigns

February 27th, 2023 by

Ahead of the PRNEWS Influencer Marketing virtual seminar, we caught up with speaker Elena Havas Taylor, Director, Creators for Good, Ad Council to discuss vetting influencers and measuring their impact.

How a Reporter Pivots in the Changing Media Landscape

November 21st, 2022 by

The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here’s how reporter Jeremy Bauer-Wolf, who’ll speak at our Media Relations Virtual Summit Dec. 7, adapts.