Stories by Scott Van Camp

Iron Man and Tony Stark

5 Tips to Get Started With ‘Big Data’

April 12th, 2013 by

With the demand for data scientists high, PR pros must think about how to leverage Big Data.

5 Tips for Flawless Video Production

April 10th, 2013 by

A new study reveals the true power of videos in reaching audiences through social media. But to realize that power, solid video production values must be adhered to.

PR Measurement: Rely Less on Hunches, More on Hard Data

April 8th, 2013 by

Ketchum’s Don Bartholomew, who will present at PR News’ PR Measurement Conference on May 15, believes PR pros rely too much on opinion and experience when it comes to measurement.

Amid College Hoops Frenzy, a Football Game Offers Winning PR Play

April 8th, 2013 by

On Saturday, a 69-yard football run by 7-year-old Jack Hoffman stole the PR spotlight away from college hoops—in a very good way.

Hashtags on Facebook? PR News Followers Say #notagreatidea

April 5th, 2013 by

Word has it that Facebook is looking to add a Twitter icon to it’s own pages: the hashtag. When asked about the move, PR News readers seemed #unimpressed.

Facebook Home Sets Mobile Bar High for PR Pros

April 4th, 2013 by

Okay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones.

Be Transparent: 3 Tips For PR Pros to Avoid Greenwashed Product Claims

April 3rd, 2013 by

The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.

Apple’s PR Apology to China Is Good for Business

April 2nd, 2013 by

There wasmore to Apple’s apology to Chinese consumers than meets they eye. But in the end, the company had to protect a lucrative market.

Taking Jokes Seriously: An April 1 Communications Roundup

April 1st, 2013 by

April Fool’s Day is a great opportunity for PR pros to connect with audiences in a fun way. Here’s a rundown of the best brand pranks of AFD 2013.

The Nature Conservancy Hits Motherlode With Facebook Treasure Hunt Contest

March 29th, 2013 by

The Nature Conservancy’s Trevor Martin, set to speak at PR News’ Big Three Digital PR Conference on April 18 in NYC, talks social media contests, mobile PR and more.