With the demand for data scientists high, PR pros must think about how to leverage Big Data.
Stories by Scott Van Camp
5 Tips to Get Started With ‘Big Data’April 12th, 2013 by Scott Van Camp
5 Tips for Flawless Video ProductionApril 10th, 2013 by Scott Van Camp
A new study reveals the true power of videos in reaching audiences through social media. But to realize that power, solid video production values must be adhered to.
PR Measurement: Rely Less on Hunches, More on Hard DataApril 8th, 2013 by Scott Van Camp
Ketchum’s Don Bartholomew, who will present at PR News’ PR Measurement Conference on May 15, believes PR pros rely too much on opinion and experience when it comes to measurement.
Amid College Hoops Frenzy, a Football Game Offers Winning PR PlayApril 8th, 2013 by Scott Van Camp
On Saturday, a 69-yard football run by 7-year-old Jack Hoffman stole the PR spotlight away from college hoops—in a very good way.
Hashtags on Facebook? PR News Followers Say #notagreatideaApril 5th, 2013 by Scott Van Camp
Word has it that Facebook is looking to add a Twitter icon to it’s own pages: the hashtag. When asked about the move, PR News readers seemed #unimpressed.
Facebook Home Sets Mobile Bar High for PR ProsApril 4th, 2013 by Scott Van Camp
Okay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones.
Be Transparent: 3 Tips For PR Pros to Avoid Greenwashed Product ClaimsApril 3rd, 2013 by Scott Van Camp
The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.
Apple’s PR Apology to China Is Good for BusinessApril 2nd, 2013 by Scott Van Camp
There wasmore to Apple’s apology to Chinese consumers than meets they eye. But in the end, the company had to protect a lucrative market.
Taking Jokes Seriously: An April 1 Communications RoundupApril 1st, 2013 by Tony Silber
April Fool’s Day is a great opportunity for PR pros to connect with audiences in a fun way. Here’s a rundown of the best brand pranks of AFD 2013.
The Nature Conservancy Hits Motherlode With Facebook Treasure Hunt ContestMarch 29th, 2013 by Scott Van Camp
The Nature Conservancy’s Trevor Martin, set to speak at PR News’ Big Three Digital PR Conference on April 18 in NYC, talks social media contests, mobile PR and more.