Most communicators would agree it’s important for audiences to be able to find their press releases in a Google search. But how can they make sure the right audiences and journalists find those releases?
The first step is making the most of your search data, according to Laura Mitchell, director of digital for Cisco.com, who leads SEO for the technology company’s core web property. Mitchell and her team have a proven system for tying search data to desirable outcomes such as having target readers find releases and other timely content.