Stories by PRNEWS

How’d You Get That?

February 4th, 2002 by

How do you achieve a 5-minute standalone piece on CNN with no mention of your competitors? Jones International University, a completely Internet-based university, managed it as the school was gearing up for its second cyber-graduation… Continued

IT for MDs

February 4th, 2002 by

Health Forum, publisher of Hospitals & Health Networks, will launch H&HN’s Most Wired Magazine, a quarterly publication focused on how hospital and health system execs develop and implement IT strategies. The pub will use case… Continued

In the Pipeline

February 4th, 2002 by

A new pub for the pipeline and gas arenas is in the works, slated to launch in April. Hart Publications will debut Pipeline and Gas Technology for worldwide pipeline, construction, maintenance and rehabilitation audiences with… Continued

New Media for Media Veterans

February 4th, 2002 by

Media Industry Newsletter (min) and min’s b2b (PR NEWS sister publications) will add fresh coverage of the online media industry with the addition of Steve Smith to their staffs. Smith, former senior editor of min’s… Continued

Web Browser: Kmart Builds on Bankruptcy Online

February 4th, 2002 by

Kmart’s announcement of its Chapter 11 filing last month was a blow to the company’s reputation – and to that of companies associated with it, like Martha Stewart Living. But the retailer seems intent on… Continued

This Just In…

February 4th, 2002 by

It was inevitable: Washington insiders couldn’t resist being pulled more deeply into the Enron debacle. Vice President Cheney’s PR team takes on a new challenge as the GAO prepares to sue the White House for… Continued

Intranet Portals Demand Care and Feeding

February 4th, 2002 by

When it comes to corporate intranet portals, getting one up and running is only half the battle. It’s been a few years now since internal-communications executives began compiling intranet portals to bolster their in-reach efforts.… Continued

Strategy of the Week

January 28th, 2002 by

Know when to “muzzle” execs. When Cybiko, a small toy company out of Russia, launched its first product, Publicis Dialog’s New York staffers were wild about the highly creative founders. But they also knew the… Continued

Crisis Management: The Good. The Bad and the Ugly.

January 28th, 2002 by

Kmart puts its best communications foot forward in the wake of a bankruptcy filing that comes at a highly volatile time for American business. The retailer is positioning its Chapter 11 filing as “a chance… Continued

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January 28th, 2002 by

Kellogg’s is getting some unexpected PR out of the War on Terror. Sources familiar with the conditions at the Guantanamo Bay Camp X-Ray, where Taliban and Al Qaeda prisoners are being held, are offering reporters… Continued