How do you achieve a 5-minute standalone piece on CNN with no mention of your competitors? Jones International University, a completely Internet-based university, managed it as the school was gearing up for its second cyber-graduation… Continued
Stories by PRNEWS
IT for MDs
February 4th, 2002 by PRNEWSHealth Forum, publisher of Hospitals & Health Networks, will launch H&HN’s Most Wired Magazine, a quarterly publication focused on how hospital and health system execs develop and implement IT strategies. The pub will use case… Continued
In the Pipeline
February 4th, 2002 by PRNEWSA new pub for the pipeline and gas arenas is in the works, slated to launch in April. Hart Publications will debut Pipeline and Gas Technology for worldwide pipeline, construction, maintenance and rehabilitation audiences with… Continued
New Media for Media Veterans
February 4th, 2002 by PRNEWSMedia Industry Newsletter (min) and min’s b2b (PR NEWS sister publications) will add fresh coverage of the online media industry with the addition of Steve Smith to their staffs. Smith, former senior editor of min’s… Continued
Web Browser: Kmart Builds on Bankruptcy Online
February 4th, 2002 by PRNEWSKmart’s announcement of its Chapter 11 filing last month was a blow to the company’s reputation – and to that of companies associated with it, like Martha Stewart Living. But the retailer seems intent on… Continued
This Just In…
February 4th, 2002 by PRNEWSIt was inevitable: Washington insiders couldn’t resist being pulled more deeply into the Enron debacle. Vice President Cheney’s PR team takes on a new challenge as the GAO prepares to sue the White House for… Continued
Intranet Portals Demand Care and Feeding
February 4th, 2002 by PRNEWSWhen it comes to corporate intranet portals, getting one up and running is only half the battle. It’s been a few years now since internal-communications executives began compiling intranet portals to bolster their in-reach efforts.… Continued
Strategy of the Week
January 28th, 2002 by PRNEWSKnow when to “muzzle” execs. When Cybiko, a small toy company out of Russia, launched its first product, Publicis Dialog’s New York staffers were wild about the highly creative founders. But they also knew the… Continued
Crisis Management: The Good. The Bad and the Ugly.
January 28th, 2002 by PRNEWSKmart puts its best communications foot forward in the wake of a bankruptcy filing that comes at a highly volatile time for American business. The retailer is positioning its Chapter 11 filing as “a chance… Continued