Delahaye Medialink promotes Mark Weiner, EVP, to chief executive. Weiner replaces Katharine Delahaye Paine, who is leaving the company (PRN, Jan. 14). Weiner will continue to run the day-to-day operations of the research group. PRSA… Continued
Stories by PRNEWS
Ensure Measurement Measures Up to Exec Expectations
February 11th, 2002 by PRNEWSToday’s thuggish business climate, streamlined staffs and increased emphasis on bottom-line accountability make the need for PR measurement obvious. Issues such as cost, the ongoing and inadequate practice of only counting publicity hits, and a… Continued
Less is More for Pitching Wireless Stories
February 11th, 2002 by PRNEWSWhen the techno-pundits declare that mobile commerce will be the next big thing, the media replies Rhett Butler style. Still smarting from the sting of dotcom hype, they just don’t give a damn about predictions… Continued
Strategy of the Week
February 4th, 2002 by PRNEWSWhen companies go global, communications go with them. Hewlett-Packard recognized that its employees in other countries were feeling out of the loop as the company launched its @hp portal, but with eight official languages, the… Continued
Young Stars of PR
February 4th, 2002 by PRNEWSHave a young employee or colleague who deserves recognition? Tell us about it! PR NEWS has opened nominations for the 2002 15 to Watch, our annual list of young stars in PR. Our criteria? Nominees… Continued
PR News Briefs
February 4th, 2002 by PRNEWSStrategic Optimism. Marc Hausman, president and CEO of Strategic Communications Group and eternal optimist, believes a lean economy has blinded PR pros to the potential in today’s marketplace. “You have to acknowledge that it’s a… Continued
The Un-Hyping of Tech PR
February 4th, 2002 by PRNEWS“The number you have reached is no longer in service. Please check the number and dial again.” How many times have you heard that recently when calling a reporter you’ve worked with in the past?… Continued
Outreach Turns Financial Mess Into Positive Press
February 4th, 2002 by PRNEWSTiming is everything where IPOs are concerned, and no time could have been worse than April 2000, the beginning of the dotcom downfall. AutoTrader.com, a “classified” site for dealers and individuals listing new and used… Continued
Media Insight: "Personal Journal" <P
February 4th, 2002 by PRNEWSPersonal Journal The Wall Street Journal 100 Avenue of the Americas New York, NY 10013 212/597-5600 http://www.wsj.com Any PR pro will tell you The Wall Street Journal encompasses some of the most coveted media real… Continued
Media Moves
February 4th, 2002 by PRNEWSNational: Denis Huey Pang, reporter for InStyle, leaves. Laura Warrell joins to replace her. For more information, phone the publication at 212/522-4455 … Leslie Gevirtz, Boston bureau chief for Reuters, leaves to join the Singapore… Continued