Stories by PRNEWS

This Just In…

February 11th, 2002 by

Delahaye Medialink promotes Mark Weiner, EVP, to chief executive. Weiner replaces Katharine Delahaye Paine, who is leaving the company (PRN, Jan. 14). Weiner will continue to run the day-to-day operations of the research group. PRSA… Continued

Ensure Measurement Measures Up to Exec Expectations

February 11th, 2002 by

Today’s thuggish business climate, streamlined staffs and increased emphasis on bottom-line accountability make the need for PR measurement obvious. Issues such as cost, the ongoing and inadequate practice of only counting publicity hits, and a… Continued

Less is More for Pitching Wireless Stories

February 11th, 2002 by

When the techno-pundits declare that mobile commerce will be the next big thing, the media replies Rhett Butler style. Still smarting from the sting of dotcom hype, they just don’t give a damn about predictions… Continued

Strategy of the Week

February 4th, 2002 by

When companies go global, communications go with them. Hewlett-Packard recognized that its employees in other countries were feeling out of the loop as the company launched its @hp portal, but with eight official languages, the… Continued

Young Stars of PR

February 4th, 2002 by

Have a young employee or colleague who deserves recognition? Tell us about it! PR NEWS has opened nominations for the 2002 15 to Watch, our annual list of young stars in PR. Our criteria? Nominees… Continued

PR News Briefs

February 4th, 2002 by

Strategic Optimism. Marc Hausman, president and CEO of Strategic Communications Group and eternal optimist, believes a lean economy has blinded PR pros to the potential in today’s marketplace. “You have to acknowledge that it’s a… Continued

The Un-Hyping of Tech PR

February 4th, 2002 by

“The number you have reached is no longer in service. Please check the number and dial again.” How many times have you heard that recently when calling a reporter you’ve worked with in the past?… Continued

Outreach Turns Financial Mess Into Positive Press

February 4th, 2002 by

Timing is everything where IPOs are concerned, and no time could have been worse than April 2000, the beginning of the dotcom downfall. AutoTrader.com, a “classified” site for dealers and individuals listing new and used… Continued

Media Insight: "Personal Journal" <P

February 4th, 2002 by

Personal Journal The Wall Street Journal 100 Avenue of the Americas New York, NY 10013 212/597-5600 http://www.wsj.com Any PR pro will tell you The Wall Street Journal encompasses some of the most coveted media real… Continued

Media Moves

February 4th, 2002 by

National: Denis Huey Pang, reporter for InStyle, leaves. Laura Warrell joins to replace her. For more information, phone the publication at 212/522-4455 … Leslie Gevirtz, Boston bureau chief for Reuters, leaves to join the Singapore… Continued