Stories by PRNEWS

A majority of Americans are heading into the holiday season feeling more thankful than they did last year, according to a “Mood of America” survey released by Weber Shandwick. The survey of 1,440 consumers found… Continued

Scan the latest press releases from retail America and you’ll see Thanksgiving language looming large, with hints of Christmas already in the air. Fact is, you’d hardly know there was a war on. Most of… Continued

Ackermann PR, a growing Top 100 firm with proven 20-year track record, seeks mold-breakers, dare-takers and client-focused team players. PR professionals with 10+ years experience managing clients, staff and multifaceted communications programs. Excellent business development… Continued

After reading the headline, you’re probably asking, “What is Six Sigma and how can it help me?” In brief, Six Sigma is a measurement system and management philosophy, developed originally by Motorola, which has spread… Continued

International Total Services, the second-largest airport security firm in the country, got the ultimate lesson in crisis management this September. On the very day the Cleveland-based firm had planned to file for Chapter 11 bankruptcy… Continued

Savvy PR professionals have for years advocated an integrated communications model. But until recently, most companies maintained a segregated model that could lead to inconsistent messaging and missed opportunities. The events of Sept. 11 and… Continued

The PRSA has teamed with the American Red Cross to recruit and train PR and public affairs pros to support communications initiatives during local and national disasters. The partnership, dubbed “The Power of Two,” will… Continued

The year ahead may well be one of the toughest in recent memory for the nation — and for PR pros in particular. Communications execs will be challenged to boost the confidence of stakeholders -… Continued

Boston Business Forward will cease publication following the October/November issue. The four-month-old pub launched in July and has seen damaging business conditions and a steep decline in advertising in its short lifespan. Publishers hope to… Continued

Everyone’s favorite domestic diva may be planning another magazine launch. Martha Stewart reportedly is considering launching a pub aimed at families who travel. While the current national and economic situation suggests a less-than-favorable environment for… Continued