Advertising Age redesigns with a new “fresh, contemporary look” and launches a variety of new features in the process. A new weekly “MediaWorks” page with news on the world of media debuts with the Jan.… Continued
Stories by PRNEWS
CNBC’s New Lineup
January 28th, 2002 by PRNEWSCNBC adds new programs to its lineup: Wake-up Call, with a look at market and world news Midday Call, offering real-time market coverage Closing Bell, covering the last 60 minutes of the trading day. For… Continued
Seeking Athletes
January 28th, 2002 by PRNEWSBloomberg News Forum is increasing the number of interviews it conducts with sports business figures and athletes. Email Aparna Mukherjee, forums coordinator, with recommendations, amukherjee1@bloomberg.net with the name of the guest in the subject line.… Continued
Cutting Frequency at New York
January 28th, 2002 by PRNEWSPrimedia flagship New York magazine is cutting its frequency to 46 (rather than 50) issues this year. The mag will publish several “double issues” which will stay on newsstands for two weeks. The company also… Continued
Seventeen’s New Look
January 28th, 2002 by PRNEWSThe preeminent teen pub launches a redesign with the February issue, including several new features: William Watch, an entire feature devoted to keeping tabs on Britain’s Prince William Scrapbook, which goes on location with celebrities… Continued
Quieting Talk
January 28th, 2002 by PRNEWSTalk Magazine ceased publication with the current issue, with execs citing economic conditions and a lack of advertising as the reasons for shuttering the pub. Media pundits say the book never found its niche or… Continued
This Just In…
January 28th, 2002 by PRNEWSKmart enters Chapter 11 bankruptcy, putting into question its reputation, especially in comparison with competitors Wal-Mart and Target. In the wake of the filing, the chain’s top attraction, Martha Stewart, announced that she had every… Continued
Strategic Philanthropy Gains New Meaning
January 28th, 2002 by PRNEWSBig business just can’t seem to win these days. From Enron to Arthur Andersen to Kmart, some of America’s biggest corporate players are taking a beating in the press. Strategic philanthropy has always been key… Continued
New Agency/Client Paradigm Could Be Boon for Corporate Clients
January 28th, 2002 by PRNEWSDuring the PR boom of 1999 and early 2000, corporate clients – many of them in the technology sector – were paying retainer fees upwards of $75,000 a month and not asking for much in… Continued
Persuading Execs to Heed Crisis Counsel
January 21st, 2002 by PRNEWSAn all too common refrain from our profession is that bosses don’t listen. One result is that bosses never seem to learn and have the same old agenda — telling us what to say, telling… Continued