Stories by PRNEWS

Always be prepared to change strategy mid-course. Pfizer Animal Health had made a huge splash with the launch of its Revolution topical treatment for preventing parasites in dogs and cats. A year later, the company… Continued

Your colleague accuses you of being uncooperative. Your client blames you for a missed deadline. Your boss ignores your emails. Every week serves up the potential to, in the words of any teenager, “just lose… Continued

Edelman Public Relations Worldwide’s Chicago office accepted a mighty challenge when it signed on to promote the launch of Dairy.com. Behind the scenes, the Web site was backed by more than half a dozen competing… Continued

CNN 5 Penn Plaza 20th Floor New York, NY 10001 212/714-7800 You gotta fight for your right … to “NewsNight.” David Bohrman, executive producer, says the show is “not obligated to be the newscaster of… Continued

National: Time Inc. names Terry McDonell managing editor of Sports Illustrated to succeed Bill Colson, who will step down at the conclusion of the Winter Olympics. For more information, call 212/522-3927 … Keith Olbermann joins… Continued

How to get impressive ink for a restaurant opening a few blocks from the White House – without a special appearance by the commander-in-chief himself? In 2000, Joan Hisaoka, of the eponymous Washington, DC, public… Continued

The Boston Globe pumps up its Business section with several changes including: Economic Life, a new column on Tuesdays and Sundays covering local, regional and national business. Business Brief, with global, national and regional items.… Continued

Penton Media is delivering the home of the future in its new Connected Home Magazine, set to debut in April. The magazine (along with the http://www.connectedhomemag.com and a weekly email newsletter) will offer resources for… Continued

McGraw Hill’s Aviation Week recently launched Aviation Week’s Homeland Security & Defense, a print-, email- and Web-based newsletter covering news and analysis of homeland defense. Coverage areas will include federal, state and local government organization;… Continued

Don’t call YM with pitches based on the d-word anymore. Dieting has become taboo at the teen-targeted pub, whose readers will now be seeing a lot more plus-size models and a lot less information on… Continued