Stories by PRNEWS

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April 15th, 2002 by

You would think an editor at World Wildlife Fund would be thrilled to receive information on a new Web-based resource on endangered natural regions. But if that editor happens to have been instrumental to building… Continued

Your Executive Brand

April 15th, 2002 by

It’s hard enough to build your corporate brand these days, much less create brands for your executives. But that’s just what orporations that maintain America’s trust have done. Need help building your executive brand? Mark… Continued

New Tools Help Translate Technology

April 15th, 2002 by

Technology PR can sometimes resemble the fabled chaos of the Tower of Babel, with new languages sprouting from every corner and a fair amount of miscommunication. Engineers and IT departments seem to thrive on creating… Continued

PR Takes AirStation Sales to New Heights

April 15th, 2002 by

What would you do if you were an unknown U.S. subsidiary of a major Japanese company trying to build buzz around an equally unknown product? Buffalo Technology was in a pinch as it made plans… Continued

Media Insight: Wireless Flash News Service

April 15th, 2002 by

P.O. Box 639111 San Diego, CA 92163-9111 http://www.flashnews.com While newswires like AP and Reuters are covering Osama Bin Laden, Wireless Flash News is covering the guy who created Osama toilet paper. The newswire offers more… Continued

Media Moves

April 15th, 2002 by

National News: Brent Bowers’ title at The New York Times changes from job market/executive life editor to job market/executive life/business travel editor. He oversees and edits copy in the Sunday Job Market section, the Executive… Continued

How’d You Get That?

April 15th, 2002 by

Travel hasn’t been terribly popular in recent months, but the Cruise Lines International Association made a big splash by using the visual impact of a remote location this winter. The association’s agency, Diana M. Orban… Continued

Jane All Grown Up?

April 15th, 2002 by

You’d never guess Jane Pratt, of edgy titles including Sassy and Jane, is pushing middle age. But she is, and she’s identified a new niche for her hip publishing style: women over 40. Pratt has… Continued

Focus on Fun in San Francisco

April 15th, 2002 by

The San Francisco Examiner replaces its Sunday edition with an expanded Friday edition, which will include more weekend sports and entertainment information. The editors also will provide more features on people, places and events. For… Continued

Renovation in Store for Architecture

April 15th, 2002 by

Monthly design mag Architecture is making a major shift in focus, from a pure design book to a service title that includes more information on products and services. The change positions the magazine as a… Continued