The world’s top 50 companies may be ignoring their European stakeholders, but Vocus is not. The company is opening international headquarters in London and launching new local language (Spanish and French) versions of its online… Continued
Stories by PRNEWS
Getting Your CopyWrite
April 8th, 2002 by PRNEWSLooking for short-term assistance producing news releases, brochures, speeches, white papers or bylined articles? Ketchum/ Corporate Technology Communications launches CopyWrite, a new division of the agency’s editorial team. CopyWrite will tap the skills of journalists… Continued
Is Your Site European User-Friendly?
April 8th, 2002 by PRNEWSOdds are it’s not, since more than 75 percent of the world’s 50 largest companies do not have a corporate Web site that focuses on Europe as a regional body, according to research recently released… Continued
PSAs Hold Their Own
April 8th, 2002 by PRNEWSContrary to popular belief that radio and television stations have little space for or interest in public service announcements, a new survey shows PSAs may even increase slightly this year. The survey (conducted by PSA… Continued
China’s Push for the Future Creates PR Whirlpool
April 8th, 2002 by PRNEWSIn our special 2002 Year Ahead issue, one PR NEWS advisor predicted that we would see tremendous growth in the globalization of American business – and the globalization of PR along with it. In this… Continued
Strategy of the Week
April 8th, 2002 by PRNEWSWhen Cohn & Wolfe was called in to launch a literary awards program to tout the Upper Canada microbrewery to the Canadian literary community, it used the diminutive size of the brewery to get super-sized… Continued
Moody’s ‘Spins’ Employee Concerns
April 8th, 2002 by PRNEWSMoody’s Corp., a company that knows a thing or two about communicating business information, recently found itself having to communicate its own story to its own workforce. Then-parent company Dun & Bradstreet announced in December… Continued
Media Insight: BusinessWeek
April 8th, 2002 by PRNEWS1221 Avenue of the Americas 43rd Floor New York, NY 10020 212/512-2000 http://www.businessweek.com This spring the editorial team at BusinessWeek began producing special reports in a cooperative effort with the business editors of USA Today.… Continued
Media Moves
April 8th, 2002 by PRNEWSNational News: Jocelyn Noveck, news editor for the Paris bureau of the Associated Press, becomes New York bureau chief. Noveck succeeds Sam Boyle, who is the new assistant business editor for special projects. For more… Continued
Pitching Your Favorite PR Pub
April 8th, 2002 by PRNEWSAs the editors of PR NEWS, we’ve always been slightly jealous of our editorial peers who are featured in our weekly Media Insights. They get a chance to offer PR practitioners the scoop on how,… Continued