Stories by PRNEWS

Looking to reach the ever-elusive under-21 marketplace? You’d be better off online than on the air, according to a new study from Knowledge Networks/Statistical Research Inc. The study shows one third (33 percent) of kids… Continued

The Wall Street Journal unveiled its new look last week, including the debut of Personal Journal, covering investing, travel, health, cars and consumer electronics. Edward Felsenthal, formerly deputy editor of the Weekend Journal, is editor… Continued

We want to hear about it! PR NEWS has opened entries for the 2002 Platinum PR Awards, one of the industry’s most illustrious honors. Check out our Web site, http://www.PRandMarketing.com, for more information on the… Continued

Oprah may have given up on her Book Club, citing fewer and fewer books she feels passionate about endorsing, but literary publicists will have another channel to reach the average American reader. The “Today” show… Continued

Years ago, as a reporter for another publication, one PR NEWS editor received a call from a livid PR exec at a consumer magazine, demanding to know why his publication had not been covered in… Continued

After the unprecedented attacks of Sept. 11, even the crustiest citizens of the self-described “toughest city on earth” suddenly withdrew from the very vibrancy they cherished about Manhattan. “You were sad. You were confused. You… Continued

Wal-Mart, famous for its friendly employees and savvy community relations, caught a little bad press recently when employees at the discount chain’s Geneseo, Ill., store left a 73-year-old woman trapped by a newspaper vending machine… Continued

PRSA has unveiled a brand new Web site designed to provide easier access to industry information. The new site includes industry news on the homepage (with regularly updated headlines); news on upcoming conferences, seminars, Webcasts… Continued

Most journalists tend to be a tad change-phobic about their own lives, but when it comes to the companies they cover, two-thirds believe innovation will play the greatest role in a company’s ability to survive… Continued

Allhealth Public Relations will host “Meet the Health Policy Media,” a workshop on Friday, April 26 from 8:30 a.m. to 10:30 a.m. at the National Press Club in Washington, D.C. The event, designed to offer… Continued