Stories by PRNEWS

Got a great local angle for your pitch? Go straight to the online editors. Online newspapers are the top source of local news and information online for Web surfers who read newspapers online. Those users… Continued

ePregnancy.com will launched a monthly print publication in June with a 466,000-copy first run. The Web site is wildly popular, with 500,000 unique users per month and more than 5 million page views, according to… Continued

Upside magazine relaunched its daily news site, Upside.com, last week after eliminating its daily Web coverage due to adverse economic conditions last fall. The site will be managed by the editorial team that produces the… Continued

The latest crisis of corporate trust unfolds at WorldCom as yet another major corporation reveals improper accounting practices. The word from John Sidgmore, CEO, in a statement released to the media: He and fellow members… Continued

Corridors of power? Ashleigh Adams has been there and done that. Adams graduated from the University of Southern California and went on to serve as press deputy to Los Angeles Mayor Richard Riordan. In a… Continued

Leave it to Microsoft to brand its online press center. The e-newsroom, dubbed PressPass, features such a wealth of information it boggles the mind. Obviously, the software behemoth has more messaging, more white papers, more… Continued

This week’s strategy is an important last word on our special branding issue: Use PR as an invaluable tool to determine whether you deliver on your brand promise. Creating a wealth of messaging around fabulous… Continued

For better or worse, companies like Ford, GM and Chevy have established their brands in the American automotive vocabulary. But come 2004 there’ll be a new kid on the block. Build-to-Order, a new American car… Continued

Don’t miss your last chance to enter PR NEWS’ Platinum PR Awards. The final deadline for entries is this Friday, June 28. All entries must be postmarked by the 28th. Winners will be announced at… Continued

Many PR practitioners have limited control over the design elements of the corporate Web site, but for those who have some say in design (or for those who have total jurisdiction over press sites and… Continued