Stories by PRNEWS

EMedia Magazine will relaunch in August as EMedia, The Digital Studio Magazine. As such, the pub will increase its focus on the digital studio environment, covering topics like content creation workstations, non-linear editing solutions, high-res… Continued

In this week’s issue devoted to brand, we can’t ignore the issue of personal brand. And what company is more wrapped up in executive brand than Martha Stewart Omnimedia? The domestic diva has taken some… Continued

Elizabeth Glaser and two other moms founded the Elizabeth Glaser Pediatric AIDS Foundation about 14 years ago at a kitchen table. At that time, mission and branding were quite clear: The goal of the foundation… Continued

The traditional assumption that brand is the territory of an ad agency is fast falling by the wayside as companies realize that communications executives have the tools necessary to build trusted brands in the 21st… Continued

What Subaru ad execs thought would tug at the heartstrings of consumers has created a storm of problem PR from animal rights groups. The offending ad is a new spot depicting a mother and daughter… Continued

Ogilvy PR recently acquired H-Line, one of China’s leading domestic PR firms, creating H-Line Ogilvy, which will continue to operate separately. Ogilvy has tripled its fee income in China since 1997, and says the acquisition… Continued

The findings from an IABC survey of its membership, released last week at the IABC International Conference in Chicago, shows that overall, communicators are satisfied with their jobs (as opposed to a recent WorkinPR survey… Continued

Think the age of integrated communications has arrived? Not quite. Although 67 percent of respondents to a survey conducted by PepperCom and the New York American Marketing Association say they have recently changed their marketing… Continued

Kenneth Derr, CEO of Chevron, once said, “Every day that a better idea goes unused is a lost opportunity.” According to Carol Kinsey Goman of Kinsey Consulting Services, that’s just the tip of the iceberg.… Continued

This week’s strategy: a different kind of media audit. It’s easy to count clips. And with a wealth of technologies and services devoted to providing analysis of your media hits, it’s becoming easier to determine… Continued