Stories by PRNEWS

Consumers and other stakeholders take a wary approach to corporate Web sites, according to a just-released study from Stanford University and Makovsky & Co. Although the study shows that participants trust Web sites they consider… Continued

Advertising is increasingly appearing under the guise of editorial coverage according to a recently-released study from the International Public Relations Association. “Cash for editorial” is rampant in some areas of the world, especially Southern and… Continued

The dotcom bomb. Sept. 11. Recession. The jobless rate soars and consumer confidence plummets. Corporate profits and stock prices freefall. Cost cutting becomes an imperative. But you can’t afford to let short-term conditions compromise long-term… Continued

In the restaurant business, keeping the customer happy – and well-fed – is everything. The management of Bertucci’s restaurants, a small chain of casual, Italian restaurants on the East Coast, knew its clientele was generally… Continued

Media Insight is on hiatus for this week’s special branding issue, but watch for a new Insight July 1, offering successful pitching strategies for a key media outlet.

National: Danielle Belopotosky, researcher for the Washington, D.C. bureau of The Wall Street Journal, leaves to pursue a master’s degree in journalism. Katherine Boehret assumes her responsibilities, katie.boehret@wsj.com … Maryln Schwartz, lifestyle columnist for The… Continued

Looking for the best online outlets for your news? The winners of the Webby Awards and the corresponding “People’s Voice” awards were announced last week, including several choice sites for pitching: Tolerance.org snagged the Webby… Continued

Ziff Davis launches a new e-newsletter, Microsoft Watch, entirely devoted to the super-sized software company, covering news and business strategies coming out of Redmond, Wash. Readers will include investors, technology executives, analysts and software developers.… Continued

Grid magazine, a spinoff of Interior Design, was shut down last week due to weak advertising rates. The pub had a circulation of about 35,000. Grid editors were laid off. (Reed Elsevier, 212/448-2300)

If you can get beyond the … er … irreverent name, writer/director Kevin Smith’s new Web site may be the perfect site for your pop culture and movie news. MoviePoopShoot.com debuted last week with the… Continued