To say tire safety isn’t the sexiest topic in the world would be an understatement. The Rubber Manufacturers Association (RMA), the primary national trade association for the finished rubber products industry, knew that it had… Continued
Stories by PRNEWS
Media Moves
July 15th, 2002 by PRNEWSNational News: Scott Hillis, former technology correspondent for Reuters America, becomes economic correspondent in China. He will be based in Beijing, covering foreign trade, investments, macroeconomics and financial affairs. Email scott.hillis1@reuters.com … Heather Bobrow, editorial… Continued
Media Insight: "Fund Fiend"
July 15th, 2002 by PRNEWSWall Street Journal 1155 Avenue of the Americas New York, NY 10036 212/597-5600 http://www.wsj.com The road to sound investments is fraught with uncertainty. (Remember when you couldn’t lose with a dotcom? And how’s your Worldcom… Continued
How’d You Get That?
July 15th, 2002 by PRNEWSYou have a fabulous story that you know is worthy of news coverage. But your client wants coverage on a very specific – and very lofty – news magazine. How do you score the coveted… Continued
A New Frontier for Pitches
July 15th, 2002 by PRNEWSIn the next few years, there may be an entirely new and lucrative medium to pitch. Satellite radio has been on the radar screen for only about a year, and only one service is fully… Continued
Conducting the News
July 15th, 2002 by PRNEWSEx-McGraw-Hill editors Rob Lineback and Jeremy Young launch The Semiconductor Reporter Web site (http://www.semireporter.com), designed to offer news and analysis for integrated circuit companies and their suppliers. The site will include news on the semiconductor… Continued
No Yahoos, Just Internet Blues
July 15th, 2002 by PRNEWSYahoo! Internet Life will publish its last issue in August according to publisher Ziff Davis Media. The five-year-old Web title made gains in paid circulation last year, but single-copy sales plummeted by more than half,… Continued
This Just In…
July 15th, 2002 by PRNEWSGot lemons? Make lemonade. Hill and Knowlton responds to the rash of recent corporate debacles by launching a new transactions and restructurings specialty team. The team will help CEOs quickly and effectively articulate justification for… Continued
Prep Work Proves Key to Maximizing Technology in Crisis
July 15th, 2002 by PRNEWSDan Criscenti hadn’t counted on managing e-communications for a crisis of international proportions when he signed on with Ford. Criscenti’s initial role with the venerable auto manufacturer was to improve the efficiency of the company’s… Continued
Finding the Right Wire For Your Organization Boils Down to Trust
July 15th, 2002 by PRNEWSThe news of a second phony release in as many years distributed by Los Angeles-based Internet Wire last month has many communications pros taking a harder look at wire services. At a time when corporate… Continued