Stories by PRNEWS

Association Revs Up Consumer Awareness of Safety Issue

July 15th, 2002 by

To say tire safety isn’t the sexiest topic in the world would be an understatement. The Rubber Manufacturers Association (RMA), the primary national trade association for the finished rubber products industry, knew that it had… Continued

Media Moves

July 15th, 2002 by

National News: Scott Hillis, former technology correspondent for Reuters America, becomes economic correspondent in China. He will be based in Beijing, covering foreign trade, investments, macroeconomics and financial affairs. Email scott.hillis1@reuters.com … Heather Bobrow, editorial… Continued

Media Insight: "Fund Fiend"

July 15th, 2002 by

Wall Street Journal 1155 Avenue of the Americas New York, NY 10036 212/597-5600 http://www.wsj.com The road to sound investments is fraught with uncertainty. (Remember when you couldn’t lose with a dotcom? And how’s your Worldcom… Continued

How’d You Get That?

July 15th, 2002 by

You have a fabulous story that you know is worthy of news coverage. But your client wants coverage on a very specific – and very lofty – news magazine. How do you score the coveted… Continued

A New Frontier for Pitches

July 15th, 2002 by

In the next few years, there may be an entirely new and lucrative medium to pitch. Satellite radio has been on the radar screen for only about a year, and only one service is fully… Continued

Conducting the News

July 15th, 2002 by

Ex-McGraw-Hill editors Rob Lineback and Jeremy Young launch The Semiconductor Reporter Web site (http://www.semireporter.com), designed to offer news and analysis for integrated circuit companies and their suppliers. The site will include news on the semiconductor… Continued

No Yahoos, Just Internet Blues

July 15th, 2002 by

Yahoo! Internet Life will publish its last issue in August according to publisher Ziff Davis Media. The five-year-old Web title made gains in paid circulation last year, but single-copy sales plummeted by more than half,… Continued

This Just In…

July 15th, 2002 by

Got lemons? Make lemonade. Hill and Knowlton responds to the rash of recent corporate debacles by launching a new transactions and restructurings specialty team. The team will help CEOs quickly and effectively articulate justification for… Continued

Prep Work Proves Key to Maximizing Technology in Crisis

July 15th, 2002 by

Dan Criscenti hadn’t counted on managing e-communications for a crisis of international proportions when he signed on with Ford. Criscenti’s initial role with the venerable auto manufacturer was to improve the efficiency of the company’s… Continued

Finding the Right Wire For Your Organization Boils Down to Trust

July 15th, 2002 by

The news of a second phony release in as many years distributed by Los Angeles-based Internet Wire last month has many communications pros taking a harder look at wire services. At a time when corporate… Continued