Stories by PRNEWS

Trend…

March 31st, 2003 by

The Web is proving to be one of the most effective outlets for philanthropic efforts, according to a new study, “Towards e-Engagement: How Nonprofits and Individuals Engage Online,” by The Kellogg Foundation; Network for Good,… Continued

The Kind of Snooping Around That Won’t Get You in the Doghouse

March 31st, 2003 by

At technology firm Plateau Systems Ltd. in Arlington, Va., Director of Corporate Communications David Pedreira gets an email notice from his clipping service whenever the competition puts out a press release. He talks to analysts… Continued

Roundtable: Maintaining Solid Media Relations During Wartime

March 31st, 2003 by

As the war in Iraq enters its third week, we asked many PR executives for their take on how the conflict is impacting their profession. With communications such a vital part of Corporate America, the… Continued

Tip Sheet: Blueprint for Launching Your Own Consultancy

March 24th, 2003 by

The conventional wisdom to launching a new PR agency in the current economic climate might be for the principals to make sure their straightjackets are snug. But Aldina Tracey and Dawn Peeples are among those… Continued

Invitation to PR Measurement Training

March 24th, 2003 by

Join us Tuesday, April 8, from 1:30-3 p.m. (ET), for an exclusive Webinar: “PR Accountability: Measurement Strategies That Work”. Featured speakers are Katie Paine, President, KD Paine & Partners, and Ward White, Vice President of… Continued

`What’s Wrong with the Kids These Days?’ (And What’s Wrong with the Veterans)

March 24th, 2003 by

At some point in life, this phrase escapes reflexively from every adult’s mouth, delivering the horrible epiphany that you have switched sides on the “We vs. Them” continuum and signaling that you have officially arrived… Continued

Seeking Young PR Stars… for PR NEWS’ 15 to Watch Hot List

March 24th, 2003 by

It’s time once again to enter your favorite young PR professionals in PR NEWS’ “15-to-Watch” competition. This program, honoring 15 budding PR leaders, is open to PR practitioners age 35 and under. Send a nomination… Continued

What’s In A Number? A Lot Of Return If The Anniversary Is Celebrated Right

March 24th, 2003 by

Last night, millions of Americans tuned in to the 75th anniversary of the Academy Awards. Celebrity being the current opiate of the masses, “Oscar’s” birthday bash has a big red circle around it on the… Continued

Media Insight: "Capital Report" CNBC

March 24th, 2003 by

400 North Capitol St. Suite 850 NW Washington, D.C. 20001 202/783-2615 http://www.cnbc.com CNBC’s “Capital Report” can’t be lumped together with many of the other cable news programs featuring the nation’s commentariat. Co-anchors Alan Murray and… Continued

Media Metrics

March 24th, 2003 by

Before the age of media saturation, a single, albeit powerful, theater critic could close a play in one night with a savage review. Those days are history. But analysts mining Corporate America still hold a… Continued