Stories by PRNEWS

Media Insight: Organic Gardening Rodale Inc.

March 17th, 2003 by

33 East Minor Street Emmaus, Pas. 18098 http://www.organicgardening.com Organic Gardening is not just for the crunchy crowd. The Rodale Inc. bi-monthly, with a circulation of 300,000, was launched back in 1942, well before organic products… Continued

Some things are inevitable

March 17th, 2003 by

To wit: the Homeland Security Newsline. PrimeZone Media Network wire service (http://www.primezone.com) has launched this specialized wire service with releases being broadcast to journalists worldwide and to key government and homeland security officials.

School Days

March 17th, 2003 by

It’s never too late to hit the books, even for the seasoned PR professional, what with the industry moving at warp speed. The IABC recently partnered with Cardean University, a consortium of five universities, to… Continued

PRSA Develops New Professional Sections

March 17th, 2003 by

The association just launched two sections to add to its Professional Interest Section: Strategic Social Responsibility and the Independent Practitioners Alliance section, formed to acknowledge the growing number of independent PR pros. Contact Libby Roberge… Continued

Guidance on News Coverage in Chaotic Times

March 17th, 2003 by

What can PR professionals do to get their messages across during a time of war? A panel of media executives at a recent seminar encouraged PR folks to focus on health, finance and local issues… Continued

The ‘Oscars’ For b-to-b Publishing

March 17th, 2003 by

Besting 1,092 entries, editors from IDG Corp.’s CIO magazine captured the Grand Neal Award at the 49th annual Jesse H. Neal National Business Journalism Awards (presented by American Business Media). The piece that put IDG… Continued

People Moves

March 17th, 2003 by

Corporate Moves Cathleen Toomey joins Stonyfield Farm as VP of Communications. Mattel, Inc. hires Steve Ross as SVP of Worldwide Girls Consumer Products & Entertainment. Before joining Mattel, Ross spent 12 years at 20th Century… Continued

Trends & Tactics…

March 17th, 2003 by

DTC Perspectives magazine recently announced its Second annual Top DTC Marketers of the Year. But we gave it a slight spin, asking to list the executives who have been recognized by DTC Perspectives twice in… Continued

Image Patrol: Knowing A Crisis When You See One (A Tale of 2 Publishers)

March 17th, 2003 by

I grew up in a house full of editors and publishers. Most of my mother’s side of the family worked for Hearst (my grandfather was the general manager) and my father, a Time Inc. man,… Continued

Best Practices In Corporate Intranets: It’s the Content, Stupid

March 17th, 2003 by

Part 2 of 2 on Intranets The desktop computer makes publishers and designers of us all. To get employees to use a corporate intranet, you have to think like a dotcom. The latest intranet posting… Continued