The results offer a snapshot into how the last two years of corporate scandals have started to erode the trust between business and the media, with each side looking at the other with an increasingly… Continued
Stories by PRNEWS
Unique Ingredients Create Tasty Food PR Campaigns
September 15th, 2003 by PRNEWSThe perception of beans hasn’t recovered since the infamous campfire scene in ‘Blazing Saddles,’ Mel Brooks’ hilarious spoof of the Old West that was released in 1974. “I’d say you boys have had enough,” brays… Continued
Will New Rules from American Bar Association Mean More Work for PR?
September 15th, 2003 by PRNEWSThe American Bar Association this summer changed its code of conduct for corporate lawyers, a move that could have a huge impact on how communications executives do their jobs. Under the new rules, attorneys can… Continued
Join PR NEWS on September 16 for a virtual seminar on "Best Practices in Analyst Relations"
September 8th, 2003 by PRNEWSThis PR NEWS virtual seminar, right from your desktop, will be held from 1:30-3 p.m. (ET) on Tuesday, Sept. 16. This is the only workshop you’ll need to get your analyst relations programs in high… Continued
Agencies and Their Clients Need to Set Performance Measures Including 3rd Party Evals
September 8th, 2003 by PRNEWSHaving been on both sides the fence, I have a clear understanding of the dynamics that can arise in the relationship between corporate communications/public relations departments and PR firms. I think a critical issue for… Continued
The Corporate-Agency Relationship: It’s All A Matter of Principle & Collaboration
September 8th, 2003 by PRNEWSThe most successful corporate-agency relationships are built on principle–six principles of business conduct to be exact–that both the corporation and the agency can agree on and follow. The principles were developed by Arthur W. Page,… Continued
The Never-Ending Agency Hunt: Five Ways To Stay in the Game
September 8th, 2003 by PRNEWSWhen PR NEWS asked me to ponder the current state of agency/client relations, I called on a few of my associates from Moscow to middle America and the left and right coasts to do some… Continued
PR and Legal Have to Learn to Come Together
September 8th, 2003 by PRNEWSIt’s sure to be one of the most indelible images of the year-in-review packages that media outlets are starting to assemble: Martha Stewart walking into a federal courthouse – – the creamy white perfectly coordinated… Continued
PSAs Picking up Steam…
September 8th, 2003 by PRNEWSIn the media universe — taking the Web out of the mix, for a moment — space is still finite. But a recent nationwide survey of TV/radio public affairs directors and print publishers found an… Continued