Stories by PRNEWS

It comes with the PR territory: You land a new account that, try as you might, just doesn’t get you fired up. But sometimes communication pros get the opportunity to meld their passions with PR.… Continued

First, there was the rather brief debate about who owned the term “Fair and Balanced,” sparked by Fox News’ recent lawsuit against satirist Al Franken, who uses “Fair and Balanced” — Fox News’ tagline –… Continued

A recent poll sponsored by PR NEWS and the Counselors Academy took the pulse of PR execs on a bevy of issues that are now on the front burner in the PR field, including, perhaps… Continued

Agency/client relations are seldom easy. In the current climate, however, with PR budgets still tight and staffing levels reduced on both sides of the table, the issues that make or break a marriage take on… Continued

Without question, we all know that research and evaluation are key elements to any successful public relations program. For nonprofit and association public relations programs, however, the thought of executing a full-scale research and evaluation… Continued

In an exclusive poll provided to PR NEWS, PRSA recently took the pulse of nearly 400 communications executives working at nonprofits and associations. We wanted to get some vital stats about these PR pros, particularly… Continued

For the first time in 2002, the American Society of Association Executives (ASAE) included PR representatives when tracking communications salaries at associations. Previously, the ASAE had only tracked salaries for PR directors. Among the 13%… Continued

Salaries for communications executives at nonprofit organizations have been relatively stable this year, up about 4% nationally, according to Lyn McCloskey, senior consultant at PRM Consulting, a Washington, D.C.-based management consulting firm specializing in human… Continued

David Bowen was recently tapped to lead the newly created Lifestyle Marketing group at New York-based Lisa Lori Communications, a full service marketing communications agency. Bowen, who was previously events marketing director for Hearst Magazines,… Continued

RL Public Relations + Marketing last week announced the launch of Sportivo, which will look to Latin athletes to help drive brands among Hispanics, the country’s fastest- growing ethnic population. Sportivo, one of a few… Continued