Stories by PRNEWS

Throughout all the kibitzing about the need for corporate social responsibility one conclusion is that such programs may in fact be more trouble than they’re worth. A new report bears that out, showing that companies… Continued

The People’s Republic of China is the globe’s biggest market. Despite the continuing relaxation of business regulations, however, it’s still a tough nut to crack, particularly for communications executives. Now, there’s some help on the… Continued

Perhaps AOL Time Warner CEO Richard Parsons should have stolen a line from his old boss Gerald Ford to describe the impending removal of the letters “AOL” from the company’s name. (Parsons was associate director… Continued

Here we go again. Richard Grasso’s forced resignation as CEO of the New York Stock Exchange — because of the backlash to his $188 million pay package – has caused the usual self-flagellation on Wall… Continued

Sure, there might a few bumps in the digital highway but PR execs must familiarize themselves with all of the latest gadgets lest they end up road kill. “The survey results show that DVD-Rs and… Continued

It’s difficult for PR pros to get their hands around all of the new technologies swarming around the marketplace. Still, the more technologies that become available to consumers the more targets PR execs have to… Continued

Despite the lackluster economy, corporate scandals and a nation at war – or perhaps partly because of those factors – this year’s entries for the Platinum PR and PR People Awards were the highest caliber… Continued

The brouhaha has subsided, but for a while Wall Street analysts were considered Public Enemy No. 1. The entire industry was tarnished after several tech analysts, including Salomon Brothers’ Jack Grubman, the one-time poster child… Continued

After accepting the Communicator of the Year award from the IABC earlier this year, Lin Cummins gave a speech on the state of corporate communications. Aside from the usual spiel about how PR executives need… Continued

The mere mention of measurement can silence a room. The quiet usually lasts a few seconds before the eruption of dozens of differing viewpoints on approach, metrics and overall efficacy, as the absence of industry… Continued