Stories by PRNEWS

After accepting the Communicator of the Year award from the IABC earlier this year, Lin Cummins gave a speech on the state of corporate communications. Aside from the usual spiel about how PR executives need… Continued

The mere mention of measurement can silence a room. The quiet usually lasts a few seconds before the eruption of dozens of differing viewpoints on approach, metrics and overall efficacy, as the absence of industry… Continued

Sometimes PR merely helps. It can reinforce a message or craft an image. In some cases, though, PR literally can make or break a situation. This has been the case with Ilim Pulp, a little-known,… Continued

Walt Disney Co. 935 Middle St. Bristol, Conn. 06010 860.766.2000 http://www.espn.com The Wind-Up About 50 years ago, Ernie Kovacs said, “Television: A medium. So called because it’s neither rare nor well done.” But that observation… Continued

Melanie Wells, a senior editor at Forbes, covers the marketing arena soup to nuts for the biweekly, part of the Holy Trinity of consumer business publications along with BusinessWeek and Fortune. “I once heard an… Continued

In the same week that former Enron treasurer Ben Glisan was hauled off to prison, a new study reveals that an overwhelming majority of business leaders are confident they can restore corporate credibility. It’ll take… Continued

Sleepless in Seattle? King County, Wash., businessman Juan Mayans has launched a monthly lifestyle magazine, called Persona. The pub features a blend of celebrity coverage, financial advice, recipes and film reviews, all with a Latino… Continued

In an anticlimactic end to one of the hottest legal disputes concerning the PR industry, Nike Inc last week agreed to pay $1.5 million to a workers rights group to settle the commercial free speech… Continued

Frank Ovaitt, co-chairman of the Institute for Public Relations, which commissioned the study with the International PR Association and H rriyet, a Turkish daily, says communication execs working for multinationals can be both victims of… Continued

The U.S. public can be awfully neurotic when it comes to the media: consumers can’t get enough of it, but at the same time harbor deep suspicions about what motivates media coverage. One problem the… Continued