Stories by PRNEWS

When the lights went out across the Northeast and into the Midwest United States on Aug. 14, David A. Fuscus put his people into high gear. As president-CEO of crisis communications firm Xenophon Strategies in… Continued

If the evolution of PR measurement were being traced right now, it would probably be approaching the Neolithic Age, a period of tremendous change in human history. For communication executives grappling with measurement, the tectonic… Continued

There’s a great deal of chatter in the PR field these days about “integration.” meaning the coordination of communications and procedures across all disciplines to gain maximum leverage with the media. “Alignment,” meanwhile, means adhering… Continued

Reacting to a media crisis is one skill set. Anticipating the ill winds before they blow is quite another, as it requires a combination of media, business and political acumen. As a science, such “media… Continued

In April 2002 the Utah Foster Care Foundation asked PR agency boede&partners to help in the recruitment of new families, the first time the nonprofit agency would attempt a large-scale, mass-media plan to get its… Continued

Reed Business Information 360 Park Avenue South18th Fl. New York, NY 10010 646.746.6964 http://www.broadcastingcable.com The Windup While the media din has reached excessive volumes in the last several years, most of the coverage tends to… Continued

Most things are cyclical, and media coverage is no exception. Following months of damaging stories about Enron, Worldcom and other scandal-scarred companies, the media is starting to focus on more positive corporate news, according to… Continued

That recently resigned White House spokesman Ari Fleischer had a speech disorder as a child? Fleischer, who started his own communications firm after leaving the Bush adminstration, shared his story with the American Speech-Language-Hearing Association,… Continued

With the dust finally starting to settle from the dot-com debacle, companies are once again scrambling to target the digital divide in their marketing and communications. But if you’re trying to appeal to Baby Boomers… Continued

Shelton, an integrated communications firm providing PR, IR, creative services and marketing for high-tech companies, promotes Stacey Gaswirth to executive vice president and Kate Oliver to VP-Public Relations… PR veteran Michael Geczi joins APCO Worldwide… Continued