Stories by PRNEWS

Sometimes PR merely helps. It can reinforce a message or craft an image. In some cases, though, PR literally can make or break a situation. This has been the case with Ilim Pulp, a little-known,… Continued

Walt Disney Co. 935 Middle St. Bristol, Conn. 06010 860.766.2000 http://www.espn.com The Wind-Up About 50 years ago, Ernie Kovacs said, “Television: A medium. So called because it’s neither rare nor well done.” But that observation… Continued

Melanie Wells, a senior editor at Forbes, covers the marketing arena soup to nuts for the biweekly, part of the Holy Trinity of consumer business publications along with BusinessWeek and Fortune. “I once heard an… Continued

In the same week that former Enron treasurer Ben Glisan was hauled off to prison, a new study reveals that an overwhelming majority of business leaders are confident they can restore corporate credibility. It’ll take… Continued

Sleepless in Seattle? King County, Wash., businessman Juan Mayans has launched a monthly lifestyle magazine, called Persona. The pub features a blend of celebrity coverage, financial advice, recipes and film reviews, all with a Latino… Continued

In an anticlimactic end to one of the hottest legal disputes concerning the PR industry, Nike Inc last week agreed to pay $1.5 million to a workers rights group to settle the commercial free speech… Continued

Frank Ovaitt, co-chairman of the Institute for Public Relations, which commissioned the study with the International PR Association and H rriyet, a Turkish daily, says communication execs working for multinationals can be both victims of… Continued

The U.S. public can be awfully neurotic when it comes to the media: consumers can’t get enough of it, but at the same time harbor deep suspicions about what motivates media coverage. One problem the… Continued

When the lights went out across the Northeast and into the Midwest United States on Aug. 14, David A. Fuscus put his people into high gear. As president-CEO of crisis communications firm Xenophon Strategies in… Continued

If the evolution of PR measurement were being traced right now, it would probably be approaching the Neolithic Age, a period of tremendous change in human history. For communication executives grappling with measurement, the tectonic… Continued