Stories by PRNEWS

Two of the largest media monitoring services, Burrelle’s and Luce, announced late last week that they are merging. Financial terms were not disclosed. Burrelle’s/Luce, with offices nationwide, will provide a comprehensive range of media monitoring… Continued

If you’re of a certain age and hear someone belting out, “I’d like to teach the world to sing….” you probably think, sure, Coca-Cola and its rainbow full of sound ad campaign from the 1970s.… Continued

BellSouth Injects Passion, Ownership of Cause When BellSouth International started to expand its Latin American operations in the late 1990s the telecommunications company worked to identify one specific cause that all of the Latin American… Continued

ConAgra Program Combats Child Hunger Among people suffering from poverty, it’s known as heat vs. eat: a heart-wrenching decision many poor people must make between paying the electric bill and putting food on the table.… Continued

This issue kicks off special coverage into this year’s winners of PR NEWS’ Platinum PR and PR People Awards. (See PRN, September 22, 2002). Some of the globe’s top companies and PR agencies are represented… Continued

With the holiday season just around the corner, books of every conceivable genre will soon flood bookstores and supermarkets nationwide. Aside from book publicity tours, the morning shows, cable news and public affairs programs provide… Continued

Is corporate America ready for the next round of crises – whether related to terrorism, scandal, or plain old natural disasters? It’s a simple question, and the answer is clear as mud. Depending on which… Continued

At Northwestern Mutual, the numbers speak for themselves. They also speak for Deanna Tillisch, who, as PR director for the company, first proposed the idea that in-depth consumer research could be a valuable PR tool… Continued

Lebhar Friedman Inc 425 Park Avenue 6th Floor New York, NY 10022 212.756.5000 http://www.nrn.com The Wind-Up Nation’s Restaurant News, one of a handful of B2B weeklies with a paid circulation, is the go-to publication for… Continued

Daisy Chan, associate editor of SmartMoney and editor of the monthly’s “Smart Spending” section, is constantly on the lookout for juicy travel and shopping-related stories. She also edits the magazine’s “Working” section, with stories ranging… Continued