Stories by PRNEWS

Platinum PR Award Winner: Community Relations Campaign

October 13th, 2003 by

BellSouth Injects Passion, Ownership of Cause When BellSouth International started to expand its Latin American operations in the late 1990s the telecommunications company worked to identify one specific cause that all of the Latin American… Continued

Platinum PR Award Winner: Cause-Related Marketing

October 13th, 2003 by

ConAgra Program Combats Child Hunger Among people suffering from poverty, it’s known as heat vs. eat: a heart-wrenching decision many poor people must make between paying the electric bill and putting food on the table.… Continued

PR NEWS’ Platinum PR and PR People Awards: Raising the Curtain

October 13th, 2003 by

This issue kicks off special coverage into this year’s winners of PR NEWS’ Platinum PR and PR People Awards. (See PRN, September 22, 2002). Some of the globe’s top companies and PR agencies are represented… Continued

Book Publicity: A Page from a New Playbook

October 6th, 2003 by

With the holiday season just around the corner, books of every conceivable genre will soon flood bookstores and supermarkets nationwide. Aside from book publicity tours, the morning shows, cable news and public affairs programs provide… Continued

It’s Time for Corporate America To Get Prepared for the Next Crisis

October 6th, 2003 by

Is corporate America ready for the next round of crises – whether related to terrorism, scandal, or plain old natural disasters? It’s a simple question, and the answer is clear as mud. Depending on which… Continued

Research, Data Help PR to Position Financial Institutions

October 6th, 2003 by

At Northwestern Mutual, the numbers speak for themselves. They also speak for Deanna Tillisch, who, as PR director for the company, first proposed the idea that in-depth consumer research could be a valuable PR tool… Continued

Media Insight: Nation’s Restaurant News

October 6th, 2003 by

Lebhar Friedman Inc 425 Park Avenue 6th Floor New York, NY 10022 212.756.5000 http://www.nrn.com The Wind-Up Nation’s Restaurant News, one of a handful of B2B weeklies with a paid circulation, is the go-to publication for… Continued

Bugaboos

October 6th, 2003 by

Daisy Chan, associate editor of SmartMoney and editor of the monthly’s “Smart Spending” section, is constantly on the lookout for juicy travel and shopping-related stories. She also edits the magazine’s “Working” section, with stories ranging… Continued

Q/A Is JetBlue’s reputation grounded after its PR debacle?

October 6th, 2003 by

JetBlue had its wings clipped late last month when it was revealed that the high-flying airliner gave records on more than a million passengers to a military contractor for use in identifying terrorists. The New… Continued

Chair for Mr. Burson, please…

October 6th, 2003 by

The folks at Burson-Marsteller toasted their leader at a company gathering last week, as Boston University’s College of Communication announced the dedication of the Harold Burson Chair in Public Relations. It’s the first endowed academic… Continued