BellSouth Injects Passion, Ownership of Cause When BellSouth International started to expand its Latin American operations in the late 1990s the telecommunications company worked to identify one specific cause that all of the Latin American… Continued
Stories by PRNEWS
Platinum PR Award Winner: Cause-Related Marketing
October 13th, 2003 by PRNEWSConAgra Program Combats Child Hunger Among people suffering from poverty, it’s known as heat vs. eat: a heart-wrenching decision many poor people must make between paying the electric bill and putting food on the table.… Continued
PR NEWS’ Platinum PR and PR People Awards: Raising the Curtain
October 13th, 2003 by PRNEWSThis issue kicks off special coverage into this year’s winners of PR NEWS’ Platinum PR and PR People Awards. (See PRN, September 22, 2002). Some of the globe’s top companies and PR agencies are represented… Continued
Book Publicity: A Page from a New Playbook
October 6th, 2003 by PRNEWSWith the holiday season just around the corner, books of every conceivable genre will soon flood bookstores and supermarkets nationwide. Aside from book publicity tours, the morning shows, cable news and public affairs programs provide… Continued
It’s Time for Corporate America To Get Prepared for the Next Crisis
October 6th, 2003 by PRNEWSIs corporate America ready for the next round of crises – whether related to terrorism, scandal, or plain old natural disasters? It’s a simple question, and the answer is clear as mud. Depending on which… Continued
Research, Data Help PR to Position Financial Institutions
October 6th, 2003 by PRNEWSAt Northwestern Mutual, the numbers speak for themselves. They also speak for Deanna Tillisch, who, as PR director for the company, first proposed the idea that in-depth consumer research could be a valuable PR tool… Continued
Media Insight: Nation’s Restaurant News
October 6th, 2003 by PRNEWSLebhar Friedman Inc 425 Park Avenue 6th Floor New York, NY 10022 212.756.5000 http://www.nrn.com The Wind-Up Nation’s Restaurant News, one of a handful of B2B weeklies with a paid circulation, is the go-to publication for… Continued
Q/A Is JetBlue’s reputation grounded after its PR debacle?
October 6th, 2003 by PRNEWSJetBlue had its wings clipped late last month when it was revealed that the high-flying airliner gave records on more than a million passengers to a military contractor for use in identifying terrorists. The New… Continued
Chair for Mr. Burson, please…
October 6th, 2003 by PRNEWSThe folks at Burson-Marsteller toasted their leader at a company gathering last week, as Boston University’s College of Communication announced the dedication of the Harold Burson Chair in Public Relations. It’s the first endowed academic… Continued