Stories by PRNEWS

Q/A Is JetBlue’s reputation grounded after its PR debacle?

October 6th, 2003 by

JetBlue had its wings clipped late last month when it was revealed that the high-flying airliner gave records on more than a million passengers to a military contractor for use in identifying terrorists. The New… Continued

Chair for Mr. Burson, please…

October 6th, 2003 by

The folks at Burson-Marsteller toasted their leader at a company gathering last week, as Boston University’s College of Communication announced the dedication of the Harold Burson Chair in Public Relations. It’s the first endowed academic… Continued

Foxed out…

October 6th, 2003 by

Fox News Radio Service, which launched last spring with one-minute news updates from 6 a.m. to 10. p.m. daily, plans to expand in November in a bid to repeat its cable news success on the… Continued

Grey Global and APCO Worldwide parting ways…

October 6th, 2003 by

Grey Global Group said last week that it is actively divesting its 70% ownership interest in PR agency APCO Worldwide to consolidate its public relations with the GCI Group. Grey has retained investment bank Bear… Continued

PR Profile

October 6th, 2003 by

In this new feature, we profile industry players to get their take on current trends in PR. First up, IABC president Julie Freeman, who joined the IABC in July 2001 following nearly 20 years of… Continued

Measure For Measure: Study Tracks Mood For Measurement

October 6th, 2003 by

Money talks when it comes to PR measurement. And therein lies the rub for the majority of PR executives recently surveyed who said cost is the most significant barrier to measuring PR activities. PR NEWS,… Continued

Changing Corporate Names Gives PR a Chance to Shine

October 6th, 2003 by

It was just a couple of years ago that Time Warner appended “AOL” to its name and company chieftains Jerry Levin and Steve Case couldn’t help themselves from the high-fives. Now they’re both gone from… Continued

Exorbitant CEO Pay: Justifying the Unjustifiable

September 29th, 2003 by

There’s been a lot finger wagging the last several years in the press about the astronomical salaries awarded to some of the nation’s CEOs, particularly about bosses who then go on to drive the company… Continued

Slow PR Build Required for Campaigns in Rundown Areas

September 29th, 2003 by

When George Michael took on “A Community in Harmony” as a pro bono project, he had his work cut out for him. The community art project took up 356 feet along the side of an… Continued

Media Insight: CBS.MarketWatch.com

September 29th, 2003 by

CBS Broadcasting Inc 825 Battery St. San Francisco, Ca. 94111 415.616.7201 http://www.cbs.marketwatch.com The Windup When it launched at the end of 1997, CBS.MarketWatch.com was facing stiff competition from other financial news Web sites riding the… Continued