Nearly 10 years after its 1973 launch, FedEx Corp. created a new advertising campaign that took the company to the next level. The 1982 campaign — featuring a fast-talking executive barking out orders that the… Continued
Stories by PRNEWS
Improving Communications Links Via Instant Messaging Tools
October 20th, 2003 by PRNEWSPR pros constantly have to play catch-up, what with a 24/7 media environment, tighter editorial deadlines and new government regulations on corporate governance such as Sarbanes-Oxley and The Regulation Fair Disclosure or Reg FD. Instant… Continued
PR Opportunities Abound With Growth of Hispanic Market
October 20th, 2003 by PRNEWSHispanics have graduated from niche to mainstream. Already the largest minority group in the U.S., the Hispanic community is growing at four times the rate of the rest of the population. In fact, with 35… Continued
Even if You’re Targeting Two Distinct Groups, PR has to be on Same Page
October 20th, 2003 by PRNEWSBreak the Cycle, a Los Angeles-based nonprofit organization, works directly with young people to combat domestic violence against teens. Like many organizations focused on teen violence Break the Cycle directs its outreach efforts toward two… Continued
Media Insight: Fast Company
October 20th, 2003 by PRNEWSGruner + Jahr USA 375 Lexington Ave. 8th Flr. New York, NY 10017 212.389.5444 http://www.fastcompany.com The Wind Up Nearly 10 years ago, when the founders of Fast Company were starting to assemble their editorial staff,… Continued
Media Metrics
October 20th, 2003 by PRNEWSWith the 2003 World Series in full swing, we thought it would be interesting to track the biggest baseball markets in the country. This way, PR pros can be more market savvy about the number… Continued
Annual PR Agency Rankings
October 20th, 2003 by PRNEWSThe Harris/Impulse Research Public Relations Client Survey was released last week, an annual survey of approximately 1,300 clients of U.S. PR firms. It’s the largest and most comprehensive survey of its kind, tracking quality, awareness… Continued
New Media Service
October 20th, 2003 by PRNEWSIn yet another rollout from the media-crunching crowd, Delahaye last week launched Media Compass, an enterprise portal that delivers continuously updated news from around the world and detailed news analysis directly to communications executives. Media… Continued
Felton to retire in ’04
October 20th, 2003 by PRNEWSJack Felton, president-CEO of The Institute for Public Relations (IPR) since 1995, will step down at the end of 2004. IPR plans to form a governance committee to review the organization’s leadership needs in anticipation… Continued