Stories by PRNEWS

First comes committing to cause-related marketing — easier said than done when you consider the competition for corporate fundraising can be fierce and that the charity close to the CEO’s heart doesn’t necessarily get the… Continued

In the Oct. 6 “Blueprint” it was incorrect to state that Jim Strickland had landed local TV appearances for author James Calder, a San Francisco-based client. The Oct. 20 “Blueprint” misidentified Matthew Lloyd from Text… Continued

Reports last week that a customer at a Popeyes chicken in Baltimore bit into his three-piece combo and found — a deep-fried mouse. The mouse was between the chicken skin and the meat of the… Continued

Bacon’s Information, which provides media research and analysis for communications execs, recently relaunched its Express Media Monitoring Service. The Express service, which delivers coverage to clients the day it runs in the media, covers 175… Continued

Golin/Harris International has launched a new Nanoscience Public Affairs Practice to help clients in the emerging nanoscience and nanotechnologies markets.

What lousy economy? World Publications will launch Power Cruising in February to target affluent readers who own motor yachts, express cruisers, trawlers and picnic boats. With an initial circulation of 35,000, the magazine will publish… Continued

Reed Byrum President-CEO, PRSA Nearly 1,800 PR pros are gathered in the Crescent City this week for PRSA’s 2003 International Conference. Amid the crawfish and Cajun-drenched sounds is a full menu of workshops geared to… Continued

After reeling the last two years from a torpid economy and thinning media budgets, PR pros are starting to see some light as they head into 2004, according to the latest Leadership Pulse Survey conducted… Continued

Nearly 10 years after its 1973 launch, FedEx Corp. created a new advertising campaign that took the company to the next level. The 1982 campaign — featuring a fast-talking executive barking out orders that the… Continued

PR pros constantly have to play catch-up, what with a 24/7 media environment, tighter editorial deadlines and new government regulations on corporate governance such as Sarbanes-Oxley and The Regulation Fair Disclosure or Reg FD. Instant… Continued