Stories by PRNEWS

Cultivating the Press Helps FedEx To Deliver a ‘New’ FedEx

October 27th, 2003 by

Nearly 10 years after its 1973 launch, FedEx Corp. created a new advertising campaign that took the company to the next level. The 1982 campaign — featuring a fast-talking executive barking out orders that the… Continued

Improving Communications Links Via Instant Messaging Tools

October 20th, 2003 by

PR pros constantly have to play catch-up, what with a 24/7 media environment, tighter editorial deadlines and new government regulations on corporate governance such as Sarbanes-Oxley and The Regulation Fair Disclosure or Reg FD. Instant… Continued

PR Opportunities Abound With Growth of Hispanic Market

October 20th, 2003 by

Hispanics have graduated from niche to mainstream. Already the largest minority group in the U.S., the Hispanic community is growing at four times the rate of the rest of the population. In fact, with 35… Continued

Even if You’re Targeting Two Distinct Groups, PR has to be on Same Page

October 20th, 2003 by

Break the Cycle, a Los Angeles-based nonprofit organization, works directly with young people to combat domestic violence against teens. Like many organizations focused on teen violence Break the Cycle directs its outreach efforts toward two… Continued

Media Insight: Fast Company

October 20th, 2003 by

Gruner + Jahr USA 375 Lexington Ave. 8th Flr. New York, NY 10017 212.389.5444 http://www.fastcompany.com The Wind Up Nearly 10 years ago, when the founders of Fast Company were starting to assemble their editorial staff,… Continued

Media Metrics

October 20th, 2003 by

With the 2003 World Series in full swing, we thought it would be interesting to track the biggest baseball markets in the country. This way, PR pros can be more market savvy about the number… Continued

Annual PR Agency Rankings

October 20th, 2003 by

The Harris/Impulse Research Public Relations Client Survey was released last week, an annual survey of approximately 1,300 clients of U.S. PR firms. It’s the largest and most comprehensive survey of its kind, tracking quality, awareness… Continued

Overheard

October 20th, 2003 by

“The level of savvyness that senior executives have to exhibit in talking to the press at this point in time is unprecedented…There are things I would have told a client they could say to the… Continued

New Media Service

October 20th, 2003 by

In yet another rollout from the media-crunching crowd, Delahaye last week launched Media Compass, an enterprise portal that delivers continuously updated news from around the world and detailed news analysis directly to communications executives. Media… Continued

Felton to retire in ’04

October 20th, 2003 by

Jack Felton, president-CEO of The Institute for Public Relations (IPR) since 1995, will step down at the end of 2004. IPR plans to form a governance committee to review the organization’s leadership needs in anticipation… Continued