Stories by PRNEWS

Since 2001 Verizon Wireless PR has donated nearly 40% of its professional time to a cause marketing plan for abused women, employing everything from sports endorsement to press conferences to get the message out. The… Continued

In the rough-and-tumble world of corporate America, senior PR execs should consider themselves fortunate if they can win that proverbial seat at the table. But with many CEOs still skeptical as to PR’s inherent value,… Continued

Rob Densen, CEO of Tiller LLC, thinks he has a better — and more cost-efficient — way of creating what he calls “cause commerce” initiatives. It’s a new twist on doing well by doing good… Continued

PR NEWS asked CSR specialist Steve Voien, executive VP-director of operations with Edelman’s CSR practice, First&42nd., to provide a bird’s-eye view of CSR trends. As Voien makes clear, studies are starting to convince C-level executives… Continued

With many people starting their daily work grind with a cup of java from Starbucks, it’s not a stretch to say that perhaps millions more of Americans now know a lot more about how coffee… Continued

When he was senior VP/Director of Corporate Affairs for OppenheimerFunds in the early 1990s, Rob Densen sensed a huge void in the financial marketplace concerning women and investing. With an endorsement from then-CEO Jon Fossel… Continued

Susan Matthews, president of News Generation, says PR pros need to distinguish their ANR’s from service companies that are essentially “pitching infomercials.” She adds that the pitch must have a local angle, compelling content and… Continued

Some static about the effectiveness about Audio News Releases (ANRs). A new survey of 50 randomly sampled newsrooms in the nation’s top 50 markets says that 96% of newsrooms use outside sources as part of… Continued

Following is a breakdown of PR NEWS’ 2004 editorial schedule. We welcome your inquiries to contribute to the issues listed below. (Contact Matthew Schwartz, mschwartz@pbimedia.com ). Please provide at least three weeks out from the… Continued

As PR execs brace for 2004, what are the hot (read: cool) niche businesses that may need a little PR oomph to help get the message out? A special supplement to The Wall Street Journal… Continued