Stories by PRNEWS

The financial services giant has been named the 2004 business recipient of the Cause Marketing Golden Halo Award, for matching smart marketing with support for good causes. Amex’s cause marketing partnerships include the Statute of… Continued

It’s not an entirely Web world just yet but any pooh-poohing of the Internet is officially passé. Most every day brings yet another survey pointing to the power of the Web and why it’s a… Continued

Picture it – a nice corner table for four at the 21 Club in New York, a martini or two, followed by a hardy merlot, and somewhere along the line a healthy dose of “earnings… Continued

Late last year Kathy Kiely, vice president of marketing for Bertucci’s restaurant, a Boston-based Italian food chain, was watching a local news broadcast and saw a piece on the dire financial straits faced by the… Continued

Jungle Media Group 632 Broadway 7th Flr. New York, NY 10012 212.352.0840 http://www.junglemediagroup.com The Wind Up When Jon Housman and his two buddies, Jonathan McBride and Sean McDuffy, graduated from the Stern School of Business… Continued

From a one-time event that mustered 5,000 employees who generated 31,000 hours of community service in one day to an ongoing corporate initiative to address workplace diversity, the winners of PR NEWS’ annual CSR Awards… Continued

Terry Catchpole, who has been practicing niche PR for more than 17 years, offers some lessons learned about offering specialty communications, regardless of the industry. “Stick to the knitting” was an axiom popularized in the… Continued

Terry Catchpole, founder and president of The Catchpole Corporation, a boutique PR firm specializing in securing speaking engagements for high-tech business executives, thinks the dot-com debacle was a blessing in disguise for niche PR. Huh?… Continued

They were started a few years ago by political observers who made their running commentaries available online, but have recently emerged as a potent media force for PR execs: blogs. These days, blogs go well… Continued

Massive forests were felled within the last week to report the guilty verdict in the Martha Stewart saga. With stories covering every conceivable angle of the case — ranging from how much time Stewart may… Continued