In the aftermath of the Sept. 11 terrorist attacks, the Hampton Inn hotel chain faced a challenge and an opportunity: Fewer people were traveling, but more of those who did travel were driving instead of… Continued
Stories by PRNEWS
Media Insight: Sunset
March 29th, 2004 by PRNEWSTime Inc. 80 Willow Road Menlo Park, CA 94025 650.324.5499 http://www.sunset.com The Wind Up The sun has finally set on your mom’s Sunset. The March issue of the Time Inc. monthly (1.4 million-circulation) marks the… Continued
Product Wrap
March 29th, 2004 by PRNEWSThe Product: The Fleishman-Hillard Customer Leverage Group, based in San Francisco, recently announced an upgrade in its Customer Leverage program, which is designed to enhance client’s PR, sales and marketing by injecting the voice of… Continued
PR Execs Grow More Comfortable With Web Plays
March 29th, 2004 by PRNEWSIt was a pitched battle: a small nonprofit against the highest levels of the federal government. The nonprofit ended up winning, and the Web was pivotal in the victory. The battle dates back to 2000,… Continued
Harnessing The Web: Let Us the Count The Ways
March 29th, 2004 by PRNEWSWe’re all geeks now. As the Internet becomes a growing part of the communications process PR execs must learn new ways to exploit the medium, now a major presence in both the American home and… Continued
Correction
March 22nd, 2004 by PRNEWSIn the March 8 issue of PR NEWS in the story titled “PR Fumbles at Univ. of Colorado Could Be Costly,” we incorrectly stated that Ned Barnett was consulting with the Air Force Academy.
— Overheard —
March 22nd, 2004 by PRNEWSIt’s been all Martha all the time since the domestic diva’s conviction March 5 on four counts of felony — including perjury and obstruction of justice — related to her December 2001 sale of ImClone… Continued
Ziff Davis readies Serbian edition of PC Magazine…
March 22nd, 2004 by PRNEWSThe new edition, debuting in April in two countries, Serbia-Montenegro and Bosnia-Herzegovina, will have an initial rate base about 12,000. It will feature a similar editorial to its U.S. counterpart, including comprehensive labs-based evaluations and… Continued
GovernmentVAR Raises Frequency…
March 22nd, 2004 by PRNEWSCMP Media, which was hammered during the dot-com debacle because of its reliance on Internet-related titles, is increasing the frequency of Government-VAR — a sister publication to VARBusiness — to 10 times a year from… Continued
It’s a [new] Jungle on Wall Street…
March 22nd, 2004 by PRNEWSThe Wall Street Journal recently announced that it will produce two career reports with Jungle Media Group, which publishes Jungle and Jungle Law. (For a related story, see page 3.) The reports, which are scheduled… Continued