Stories by PRNEWS

Ziff Davis readies Serbian edition of PC Magazine…

March 22nd, 2004 by

The new edition, debuting in April in two countries, Serbia-Montenegro and Bosnia-Herzegovina, will have an initial rate base about 12,000. It will feature a similar editorial to its U.S. counterpart, including comprehensive labs-based evaluations and… Continued

GovernmentVAR Raises Frequency…

March 22nd, 2004 by

CMP Media, which was hammered during the dot-com debacle because of its reliance on Internet-related titles, is increasing the frequency of Government-VAR — a sister publication to VARBusiness — to 10 times a year from… Continued

It’s a [new] Jungle on Wall Street…

March 22nd, 2004 by

The Wall Street Journal recently announced that it will produce two career reports with Jungle Media Group, which publishes Jungle and Jungle Law. (For a related story, see page 3.) The reports, which are scheduled… Continued

Cause Marketing Credit goes to American Express…

March 22nd, 2004 by

The financial services giant has been named the 2004 business recipient of the Cause Marketing Golden Halo Award, for matching smart marketing with support for good causes. Amex’s cause marketing partnerships include the Statute of… Continued

Traditional News Getting Trapped by the Web…

March 22nd, 2004 by

It’s not an entirely Web world just yet but any pooh-poohing of the Internet is officially passé. Most every day brings yet another survey pointing to the power of the Web and why it’s a… Continued

Marriage of PR-IR Doesn’t Have to be Rocky

March 22nd, 2004 by

Picture it – a nice corner table for four at the 21 Club in New York, a martini or two, followed by a hardy merlot, and somewhere along the line a healthy dose of “earnings… Continued

PR Drives Real Message in School Bus Ad Campaign

March 22nd, 2004 by

Late last year Kathy Kiely, vice president of marketing for Bertucci’s restaurant, a Boston-based Italian food chain, was watching a local news broadcast and saw a piece on the dire financial straits faced by the… Continued

Media Insight: Jungle/Jungle Law

March 22nd, 2004 by

Jungle Media Group 632 Broadway 7th Flr. New York, NY 10012 212.352.0840 http://www.junglemediagroup.com The Wind Up When Jon Housman and his two buddies, Jonathan McBride and Sean McDuffy, graduated from the Stern School of Business… Continued

Living up to (Corporate Social) Responsibility

March 22nd, 2004 by

From a one-time event that mustered 5,000 employees who generated 31,000 hours of community service in one day to an ongoing corporate initiative to address workplace diversity, the winners of PR NEWS’ annual CSR Awards… Continued

Niche PR: An Inside Perspective

March 22nd, 2004 by

Terry Catchpole, who has been practicing niche PR for more than 17 years, offers some lessons learned about offering specialty communications, regardless of the industry. “Stick to the knitting” was an axiom popularized in the… Continued