Stories by PRNEWS

Remember: You’re Not Reinventing The Wheel

April 5th, 2004 by

By David Yockelson/META Group Even as IT budgets seem to be expanding a bit and purse strings seem to be loosening, it’s clear that frugality is still an IT watchword. This means that even as… Continued

Analyst Insight: David Yockelson

April 5th, 2004 by

Director of Research and Vendor Programs/The Meta Group 208 Harbor Drive, PO Box 120061, Stamford, CT 06912 203.973.6700 David.Yockelson@metagroup.com The Wind Up David Yockelson, director of research and vendor programs at the META Group, is… Continued

Media Metrics

April 5th, 2004 by

With the travel season in full swing, we thought it would be useful to track the top 10 national newspapers among people who are planning to travel overseas this year. Little shock that daily newspapers… Continued

‘Give them facts instead of outrage’: Getting in Front of Stories that Get Out of Control

April 5th, 2004 by

For about a week in early March the media obsessed on the Walt Disney Co. It seemed like all other news — the tensions in Iraq, the war on terrorism, the jobless economic “recovery” –… Continued

No longer just for IT-heads: The White Paper Re-emerges as PR Tool

April 5th, 2004 by

During the Internet boom in the late 1990s so-called white papers, which had long been considered solid marketing vehicles, started to suffer from too much hype. Amid the froth, white papers started to sell exotic… Continued

PRMovers

March 29th, 2004 by

American Media — Life with Bonnie. Amy Galleazzi (ex-Teen People) has been named Executive Director of Public Relations . She’ll be responsible for publicizing the re-launch of Star as well as press initiatives for AMI… Continued

Study says CEO Succession Biggest Headache for Board Members…

March 29th, 2004 by

That’s according to the 2003-2004 National Association of Corporate Directors Public Company Governance Survey. About 595 executives, most of them “outside” directors, responded to the comprehensive study. With a lot of the buzz on “corporate… Continued

What Product Glut Means for PR…

March 29th, 2004 by

You know all that coin you threw into launching a new product? You may want to cut the dose. A recent survey conducted by Cincinnati-based AcuPOLL found that of the more than 30,000 new items… Continued

Message to PR execs from Newsrooms: Just the Fax, Please…

March 29th, 2004 by

Gunning to get a VNR onto the local news? You might increase the odds of getting your client on the “other side of the glass” by sending a fax plugging the VNR. That’s according to… Continued

Three Blind Mice: PR Lessons from Enron, Global Crossing and WorldCom

March 29th, 2004 by

It’s a wonderful time to be a student in the Free College of High-Profile Litigation PR. The first-day opening remarks might go something like this: What do Enron, WorldCom and Global Crossing have in common?… Continued