By David Yockelson/META Group Even as IT budgets seem to be expanding a bit and purse strings seem to be loosening, it’s clear that frugality is still an IT watchword. This means that even as… Continued
Stories by PRNEWS
Analyst Insight: David Yockelson
April 5th, 2004 by PRNEWSDirector of Research and Vendor Programs/The Meta Group 208 Harbor Drive, PO Box 120061, Stamford, CT 06912 203.973.6700 David.Yockelson@metagroup.com The Wind Up David Yockelson, director of research and vendor programs at the META Group, is… Continued
Media Metrics
April 5th, 2004 by PRNEWSWith the travel season in full swing, we thought it would be useful to track the top 10 national newspapers among people who are planning to travel overseas this year. Little shock that daily newspapers… Continued
‘Give them facts instead of outrage’: Getting in Front of Stories that Get Out of Control
April 5th, 2004 by PRNEWSFor about a week in early March the media obsessed on the Walt Disney Co. It seemed like all other news — the tensions in Iraq, the war on terrorism, the jobless economic “recovery” –… Continued
No longer just for IT-heads: The White Paper Re-emerges as PR Tool
April 5th, 2004 by PRNEWSDuring the Internet boom in the late 1990s so-called white papers, which had long been considered solid marketing vehicles, started to suffer from too much hype. Amid the froth, white papers started to sell exotic… Continued
Study says CEO Succession Biggest Headache for Board Members…
March 29th, 2004 by PRNEWSThat’s according to the 2003-2004 National Association of Corporate Directors Public Company Governance Survey. About 595 executives, most of them “outside” directors, responded to the comprehensive study. With a lot of the buzz on “corporate… Continued
What Product Glut Means for PR…
March 29th, 2004 by PRNEWSYou know all that coin you threw into launching a new product? You may want to cut the dose. A recent survey conducted by Cincinnati-based AcuPOLL found that of the more than 30,000 new items… Continued
Message to PR execs from Newsrooms: Just the Fax, Please…
March 29th, 2004 by PRNEWSGunning to get a VNR onto the local news? You might increase the odds of getting your client on the “other side of the glass” by sending a fax plugging the VNR. That’s according to… Continued
Three Blind Mice: PR Lessons from Enron, Global Crossing and WorldCom
March 29th, 2004 by PRNEWSIt’s a wonderful time to be a student in the Free College of High-Profile Litigation PR. The first-day opening remarks might go something like this: What do Enron, WorldCom and Global Crossing have in common?… Continued