Stories by Alicia Van der Meer

This overwhelming success can perhaps be attributed by the fact that director Greta Gerwig and the entire cast understood their main target audience—women and girls.

A ‘how to’ on creating a press kit that can impress editors and journalists.

Many brands are questioning: Should we leave X? Should we change our strategy if we decide to stay on? Here are things to consider when developing your future X strategy (or exit).

While AI promises productivity gains, we can’t forget about quality control.

However, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?

What if unscripted authenticity is the overlooked internal communications secret sauce to building and maintaining a strong company culture?

Marketing and communication professionals gathered in New York on October 18 to celebrate the 2023 PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.

Launching a communications consulting firm while being bombarded with headlines like “U.S. on track for historic recession” and “companies keep laying off workers,” is not for the faint of heart.

It’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.

This month’s data roundup takes a look at where young journalists are looking for sources, communications workers exploring the flexibility of freelance and the continually expanding role of the Chief Communications Officer.