Stories by PRNEWS

“The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset” By Ronald J. Alsop; Wall Street Journal Books; 306 pp; $26.00 Alsop, a veteran Wall Street Journal reporter on branding… Continued

By John Baldoni/Baldoni Consulting The way that McDonald’s handled the death of its CEO and succession of the number two serves as a textbook example of how to handle and communicate executive succession correctly. Here… Continued

One day after Charlie Bell succeeded Jim Cantalupo as president-CEO of McDonald’s — which happened several hours after Cantalupo died of an apparent heart attack April 19 at a corporate meeting in Orlando — Robert… Continued

The headline in the New York Post Sept. 9, 2003 screamed “Music Pirate,” with the subhead, “N.Y. Girl, 12, Sued for Web Songs Theft.” The story couldn’t have been music to the ears of the… Continued

That Bill Heyman, president-CEO of Heyman Associates, an executive recruiter in communications and PR, and David Monfried, senior VP/corporate communications for MetLife, have been named to the Board of Trustees of the Institute for Public… Continued

APCO Worldwide — Legal Eagle. Michael Hotra (ex-American Tort Reform Association), an expert in legal communication, joins the firm as a vice president. He’ll work closely with APCO senior execs including Neal Cohen, chairman; Kent… Continued

It seems fitting, what with bureaucrats at the Federal Communications Commission getting themselves into a lather about obscenity following the now-infamous Janet Jackson episode during this year’s Super Bowl. Years ago comedian George Carlin made… Continued

“It’s all about multi-channel.” I’ve heard that statement from colleagues at least five times in the past six weeks. It’s the new industry buzz-term. It even sounds productive and good for you. Like “multi- tasking”… Continued

By Melanie Norall and Rick Roose/WeissCom Partners Inc., San Francisco Partnering with an athletic organization on a public relations program can be great fun if you step up to the plate early in the season… Continued

As San Francisco Giants slugger Barry Bonds chases Hank Aaron’s home run record this season, members of the Giants pitching staff will be playing for a different kind of goal, one that Bonds would admit… Continued