Stories by PRNEWS

Board Games

May 3rd, 2004 by

The May 10 Forbes features the country’s best and worst CEOs. Corporate America’s chief executives have taken it on the collective chin lately, what with the rash of corporate scandals that have generated so much… Continued

Hill & Knowlton Expands in the Sunshine State…

May 3rd, 2004 by

The firm has opened a full-service office in Tallahassee, FL, which will be managed by Cindy O’Connell. For the past year, O’Connell has had her own consulting firm and prior to that managed the office… Continued

(Yet Another) New Source for Hispanic Media…

May 3rd, 2004 by

Media Distribution Services (MDS), one of the nation’s largest PR/marketing production and distribution services, has launched a free list of some 300 Top Spanish-Language Media in the U.S. and Canada on its Web site, http://www.mdsconnect.com.… Continued

New Annenberg PR Study Sparks Debate…

May 3rd, 2004 by

“I’d like to know where they get their numbers,” asks Jerry Schwartz, founder of G.S. Schwartz & Co. (and an advisory board member to PR NEWS) in response to the study, which was released late… Continued

Blogs: Hype or Public Affairs Opportunity?

May 3rd, 2004 by

By Mark Reilly I know what some of you are thinking. “Blogs are a fad for techno-geeks. Blogs are just chat rooms. Blogs don’t win elections or pass legislation. As a public affairs professional why… Continued

Law Firm Makes Its Own Case to Media

May 3rd, 2004 by

Law firms face a unique PR challenge. Typically, they can’t talk about their most exciting work. That is, the cases they are trying. They can talk about their wins after the fact, but that doesn’t… Continued

Media Insight: CIO

May 3rd, 2004 by

CXO Media Inc. 492 Old Connecticut Path P.O. Box 9208 Framingham, MA 01701-9208 508.872.0080 http://www.cio.com The Wind Up CIO wears its embrace of PR on its sleeve or, to be more exact, right in the… Continued

Book Wrap

May 3rd, 2004 by

“The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset” By Ronald J. Alsop; Wall Street Journal Books; 306 pp; $26.00 Alsop, a veteran Wall Street Journal reporter on branding… Continued

Planning for Sudden Succession

May 3rd, 2004 by

By John Baldoni/Baldoni Consulting The way that McDonald’s handled the death of its CEO and succession of the number two serves as a textbook example of how to handle and communicate executive succession correctly. Here… Continued

PR Pros Play Delicate Role in Succession Plans

May 3rd, 2004 by

One day after Charlie Bell succeeded Jim Cantalupo as president-CEO of McDonald’s — which happened several hours after Cantalupo died of an apparent heart attack April 19 at a corporate meeting in Orlando — Robert… Continued