Stories by PRNEWS

With apologies to Gomer Pyle, U.S.M.C., surprise, surprise. The corporate scandals that have dominated the business headlines for the last few years have started to take a toll on the nation’s journalists and are changing… Continued

(Martha Stewart’s lawyers recently asked for a new trial for the domestic diva after saying that they uncovered evidence that one of the jurors who convicted her last month lied about his past. Will Martha… Continued

John Graham, chairman-CEO of Fleishman-Hillard Inc., who is celebrating his 30th anniversary in public relations this year, was named president-CEO of the firm in 1974 when it had just one office in St. Louis. Under… Continued

At the start of 2003 Bally Total Fitness had developed a reputation as being none too friendly to the press. Reporters might have to wait two weeks to get their calls returned from the nation’s… Continued

By Steve Lundin/CEO BIGfrontier Communications Group; slundin@bigfrontier.org The sad journey of the typical press release is not that of a proud salmon, expiring on the final swim back to the birthing pool, but of a… Continued

On a recent edition of ESPN2’s “Fastbreak,” which provides highlights and analysis of the day’s NBA games, host Kevin Frazier reported that former Atlanta Hawk star Dominique Wilkins had joined the club’s management team. One… Continued

By Helene Solomon/SolomonMcCown Major corporations and brands have long dedicated their marketing dollars to national campaigns where their resources are focused on advertising buys to promote products and services. Public relations typically play a supporting… Continued

“Act Globally, Think Locally” isn’t just a cute bumper sticker anymore. With an entrenched global economy and the media growing more and more fragmented every day, crafting global brands for local taste has become imperative… Continued

We have several special issues planned for the rest of the year that we want you to keep in mind. Next week (April 19) is our special issue on “Marketing/Communications.” On May 31 we have… Continued

The marketing communications giant earlier this month rolled out Euro RSCG 4D: the agency’s new global marketing services and digital brand. Based in New York, the division will integrate all the agency’s global marketing services… Continued